2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 33
FOODSERVICE CATEGORY OVERVIEW
FOODSERVICE DEEP DIVE
FOODSERVICE DATA TABLES
Fizz is nice with rice
Chinese cuisine is an
eclectic fusion of culinary
influences, from sweet
& sour through to black
bean and oyster saucebased dishes. Fizzy drinks
help cut through the
richness, while sweeter
fruit flavours can contrast
and complement in equal
measure.
Lighter lunches can be
enlivened with seltzers
There’s nothing boring
about salads these days.
Foodservice operators
are taking inspiration
from the Middle East and
Mediterranean to offer
salads that are varied in
flavour and texture. Contrast
with lighter sparkling drinks
like Aqua Libra seltzers or R
Whites lemonade.
A good place to start is identifying bestselling food
items and pairing them with popular soft drinks at an
attractive price point. The classic combination of Pepsi
MAX® and a burger is a great example of this, but
there are plenty of options – try pairing desserts with
pomegranate or cranberry juice (bitter notes cut through
sweetness perfectly).
Tarter juices are great
with fast fried foods
US-style fried chicken,
low & slow barbecue and
decadent burgers have
been growing in popularity.
Try pairing with tarter juice
drinks such as J2O Apple
& Raspberry or Britvic
Cranberry to enliven the
palate and offset the
richness.
Encouraging customers to trade up by pairing more
premium soft drinks with popular food choices is a great
way to drive growth. For example, London Essence
Company Spiced Ginger Beer or Delicate Ginger Ale
complements the spice of curry dishes, while fried chicken
can benefit from being paired with J2O Spritz Apple &
Elderflower or Pear & Raspberry. Sweet notes can cleanse
the palate and cut through the fat of the chicken.
On special occasions, people want to splurge, whether
they’re drinking alcohol or not. By pairing attractive
low and no cocktails with sophisticated food dishes,
operators can make the most of the soft drinks
opportunity. With a growing number of coffee shops and
cafés offering cocktails in the evening, London Essence
Company Sodas and Tonics can provide the perfect
accompaniment to indulgent food items.
FOODSERVICE DEEP DIVE
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