2023 Britvic Soft Drinks Review Foodservice - Flipbook - Page 34
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
How foodservice is
looking to win back
share of on-the-go
occasions
Foodservice operators are looking to claw back sales
after losing share of food-to-go to convenience retailers
in the past year.4 Operators such as Greggs, Costa and
Starbucks are expanding into drive-thru and travel hub
locations in a bid to appeal to the transient crowd.4
Being where consumers are is important, clearly, but
so too is improving value perceptions and luring cashstrapped consumers with attractive deals, particularly as
convenience chains such as Premier, Spar and the Coop are expanding into these high-footfall locations too.4
Soft drinks can play a central role in improving value
perceptions. And not just by pairing hot drinks with
pastries at breakfast or carbonates with sandwiches at
lunchtime. A much wider range of soft drinks can be paired
for different snacking occasions throughout the day.
Greggs outlets, for example, offer pizza slices with a
cold drink for £2.40 after 4pm every day and late night
deals such as a BBQ Bites Meal Boxes with a hot or
cold drink for £3.40.5 There’s plenty of opportunity for
other operators to offer such deals.
4 Lumina Intelligence, UK Food To Go Market Report, February 2023
5 Meal Deal prices correct at time of writing, May 2023
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FOODSERVICE DEEP DIVE
Pairing soft drinks such as Pepsi MAX® or 7UP Zero
with crisps, nuts or baked goods can help raise average
spend throughout the day, as can linking fruit, nuts and
other snacks with health-focused drinks such as Aqua
Libra or Purdey’s. Linking families with kids’ meal deals,
sandwiches and snacks, alongside a Fruit Shoot, for
example, is sure to be a winner with families.
The food-to-go market is forecast to grow 4.1% in
20234, driven by a continued uptick in travel and footfall.
The forementioned expansions could help drive this
growth, as will operators’ efforts to cement customer
loyalty through promotions and rewards schemes.