2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 10
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CATEGORY OVERVIEW
CATEGORY OVERVIEW
Sparkling growth
in a flat year
You couldn’t blame anyone for feeling a bit flat after
the events of 2022. Record levels of inflation, soaring
interest rates and a range of other challenges have kept
most of us awake at night at one point or another in
the past year. The soft drinks industry has had its share
of challenges too, but its performance gives plenty of
cause for cheer.
Soft drinks producers have shown remarkable
adaptability, resilience and ingenuity amidst the soaring
costs, supply chain turmoil and labour shortages that
impacted all industries in 2022. Overall soft drinks sales
across the grocery, foodservice and licensed channels
fizzed up to hit £19.2bn in 2022, a 25.6% year-on-year
rise worth a staggering £3.9bn at the tills.1
This sparkling performance represents growth of 16.6%
on pre-pandemic sales during 2019.2 Granted, the
category’s 2022 performance is cast in a better light by
inflation and comparisons with 2021, when Britain was
still in Covid’s shadow and restrictions on movements
were still in place, but it’s important to note that
volumes are up too. Compared to pre-pandemic sales,
volume sales have grown by 6%, with discounters,
convenience retailers and supermarkets all driving
strong growth.3
Changing channels
SHARE OF GROCERY SUB-CHANNELS
SHARE OF TOTAL MARKET
SHARE OF GROCERY MARKET
17.5%
2022
17.8%
16.0%
14.5%
50.4%
47.8%
10.6%
6.7%
82.2%
82.5%
2027
11.6%
7.1%
Total Grocery
IGD Research 2022
C&I
Supermarkets
Online
Convenience
Discount
1 NielsenIQ RMS, Total Coverage including discounters, MAT to 18/02/2023 (£11.7bn), CGA FS&L MAT to 31/12/2022 (£7.5bn) – percentage change calculated by
comparing with NielsenIQ RMS, Total Coverage, 52 w/e 25/12/2021, Kantar Worldpanel, At Home Panel, Discounters & Online, 52 w/e 26/12/2021, CGA, Foodservice &
Licensed, 52 w.e. 31/12/2021
2 % change calculated from pre-Covid sales of £16.47bn – Britvic Soft Drinks Review 2022, p10 NielsenIQ RMS, Total Coverage, 52 w.e. 25.12.21 Kantar Worldpanel, At
Home Panel, Discounters & Online, 52 w.e. 26.12.21 CGA, Foodservice & Licensed, 52 w.e. 31.12.21
3 Grocery Mults, Impulse & Discounters, NielsenIQ RMS - Foodservice & Licensed CGA – 52 w/e 31/12/2022 v 52 w/e 31/12/2019
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CATEGORY OVERVIEW