2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 13
LICENSED CATEGORY OVERVIEW
LICENSED DEEP DIVE
LICENSED DATA TABLES
Mega brands gain share
When times are tough, many shoppers switch to own
label. As the below figure shows, own label is gaining
share in nearly every major grocery category. But it’s a
different story when it comes to soft drinks.
respectively grown at rates 7.7%, 6.1% and 5.4%
points higher than brands.18
This is testament to the strength of soft drinks brands.
It’s proof that shoppers see brands such Pepsi MAX®,
Purdey’s Natural Energy and Rockstar Energy as worth
paying a premium for, even when times are tough.
In soft drinks, own label is growing at a rate that’s
3.1%18 points below brands. Meanwhile, own label
baked goods, dried groceries and confectionery have
Growth
Differential
OL YTD Contribution
Volume Sales
100%
10%
90%
7.7%
8%
80%
6.1%
5.4%
70%
5.4%
6%
3.9%
60%
3.6%
4%
2.5%
50%
1.3%
40%
2%
0.3%
0.1%
30%
0.0%
-0.6%
0%
20%
-3.1% -2%
10%
0%
OL Contribution
L
sO
Dr
ink
MF
P
uc
So
ft
Pr
od
BW
OL
L
eO
L
SO
OL
Fr
oz
en
OL
en
ca
te
ss
FM
Da
ir
CG
yO
OL
L
OL
De
li
Co
n
Ho
fe
ct
us
ion
eh
ar
old
yO
L
OL
ty
au
Be
He
alt
Dr
h&
yG
Ba
ro
ke
ce
ry
ry
OL
OL
-4%
OL Growth pts diff vs category total
NielsenIQ Homescan, Total GB, 52w/e 31Dec22 vs year ago
Take Home Soft Drinks - YOY Change in PL Share by sector £%
Less differentiated brands /
less tangible value add
PL
More differentiated brands /
clear value add
PL
ink
s
lus
Ho
t
Dr
rP
Co
ld
nt
ula
+S
tim
Gl
uc
os
e
W
at
e
ot
Dr
ink
s
hie
s
s
Sm
o
Ju
ice
Dr
ink
na
te
s
bo
Ca
r
it
e
lut
Di
Co
la
Fr
u
nF
ru
it
Ca
r
bo
na
te
s
s
rts
No
Sp
o
Da
ir
y+
Da
ir
Dr
itu
ink
te
s
al
ion
dit
Tr
a
yS
ub
st
Mi
Ju
re
Pu
ain
Pl
xe
r
ice
s
r
W
at
e
e
ad
on
Le
m
To
t
al
So
ft
Dr
ink
s
6%
5%
4%
3%
2%
1%
0%
-1%
-2%
-3%
Total Market
Grocery Mults
Kantar, date to 12 w/e 25-Dec-22
18 Nielsen IQ Homescan, Total GB, 52 w/e 31 Dec 22 vs year ago
CATEGORY OVERVIEW
13