2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 15
LICENSED CATEGORY OVERVIEW
LICENSED DEEP DIVE
LICENSED DATA TABLES
In summary, demand for healthier, tastier and more premium soft drinks is growing
despite (and in some cases because of) the travails of recent years. That’s a great
reason to be cheerful. Read on to find out how Britvic, our retail, foodservice and
licensed partners and our peers are looking to spread the cheer.
Less than
4.5g
per 100ml
How Rockstar (and Britvic)
were HFSS-ready
October 2022 saw new regulations on how and where
food and drink high in fat, sugar and/or salt (HFSS) can
be sold and promoted in stores. And so, many products
including standard confectionery, bagged snacks and
sugary soft drinks were banned from prime impulse
positions in larger stores across Britain.
The soft drinks industry was ready for this and, as a
result, was largely unaffected by the new legislation. In
2021, 79% of the drinks Britvic sold globally were low
or no calorie and 94% of our innovation activity that
year was in low or no calorie drinks.31 That continued
in 2022, with Rockstar Energy’s six bestsellers
reformulated to make them HFSS-compliant.
Rockstar Original, Xdurance, Juiced El Mango, Juiced
Tropical Punch, Punched Tropical Guava, Refresh
Strawberry & Lime and Refresh Watermelon & Kiwi now
contain less than 4.5g of sugar per 100ml.
31 Britvic Annual Report 2021
CATEGORY OVERVIEW
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