2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 17
LICENSED CATEGORY OVERVIEW
Pubs and Clubs
have gained
volume share
of soft drinks
vs 2021.1
LICENSED DEEP DIVE
47% +1.4ppt
Pubs1
Clubs1
LICENSED DATA TABLES
15.9% +0.9ppt
Versus 2019
Juice Drinks up
4
Packaged was the
winning format at
Juice drinks
has been
the standout
winner vs
2021
but also
joined by cola
+1.6ppt vs 20194
45.1%
6.4%
glucose and
stimulants
+0.7ppt vs 20194
vs 2021 (+0.5ppt)1
+1.2ppt
of volume
led by glass bottle
+0.8ppt1
+0.7ppt
and pure juice
+0.4ppt vs 20194
51%
of population
bought a
soft drink in
the licensed
channel5
–7.4ppt vs 2019, +26.7ppt vs 20215
and PET +0.2ppt1
27m
buyers
5
-5.6%
vs 2019,
+27.6%
vs 2021
Frequency
307m £5.07
trips5
spend per trip5
21.4%
vs 2019,
+75.6%
vs 2021
+12.2%
vs 2019,
+1.4% vs
2021
-17.3% +36.9%
vs 20195
vs 20215
4 CGA, Licensed, volume data, MAT to 31.12.2019
5 Kantar, OOH Panel, MAT data 31.12.2022 vs 25.12.22
17