2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 19
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LICENSED DEEP DIVE
The UK’s pubs, clubs and other licensed venues’ soft
drinks sales surged by 60.3% year-on-year to just shy of
£4.6bn in 2022.1 Volumes grew by 53.2%.2 Such growth
will come as little surprise, given that 2022 was the first
full year with no restrictions in place to slow the spread
of Covid since 2019.
You need to go back to that year to make comparisons
that aren’t inflated by the pandemic’s impact on pubs.
Soft drinks sales through licensed venues are down
1.3%1 on pre-pandemic levels; volumes are down
9.4%.1 Clearly, the UK is still a different place to what it
was in 2019.
And we’re not just talking about the rate of inflation.
One in three adults now rarely or never drinks
alcohol,3 presenting huge opportunities for soft drinks
LICENSED DATA TABLES
manufacturers and putting pressure on licensed
operators to rethink how they approach their drinks
ranges and the way they serve alcohol-free options.
The UK’s pubs, clubs and other licensed
venues’ soft drinks sales surged by
+60.3%
year-on-year to just shy of £4.6bn in 2022 1
1 CGA, Licensed, value data, MAT to 31.12.2022
2 CGA, Licensed, volume data, MAT to 31.12.2022
3 Lumina Intelligence, Menu & Food trends report, December 2022
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