2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 21
LICENSED CATEGORY OVERVIEW
LICENSED DEEP DIVE
LICENSED DATA TABLES
Experience is everything
The precedence of quality over quantity is a recurring theme in this report. With people
going out to eat and drink less frequently, they are demanding more from the experiences
they get when they do venture out.
88%
of consumers say they want
bars and pubs to provide them
with an experience they cannot
get at home.11
This illustrates wider shifts in society. Research
suggests that many Brits are re-evaluating what is
most important to them, with people generally valuing
financial and material gain less than they did before the
pandemic; instead, they are placing greater importance
on their health and enjoying shared experiences with
friends and family.12
The younger people are, the more likely they are to value
experiences over material wealth. Further research shows
that 69% of those aged 16 to 24 and 64% of those aged
25 to 34 would rather spend their money on experiences
instead of physical goods; that compares to just 41%
of those aged over 55.13 This means licensed operators
need to develop better and more inclusive experiences
that cannot be recreated at home.
11 KAM - Competitive Socialising - Feb 22.pdf P5
12 Has the COVID-19 pandemic made us more materialistic? The effect of COVID-19 and lockdown restrictions on the endorsement of materialism Olaya Moldes, Denitsa
Dineva, Lisbeth Ku
13 KAM - Competitive Socialising - Feb 22.pdf P6
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