2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 22
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
The psychology
of experience
and what it means for licensed operators
It’s official: material goods are less likely to make
people happy than experiences, according to academic
studies.14 What’s more, while the positive feelings that
material goods generate tend to subside over time, the
happiness generated by experiences does not.15
Licensed operators should use these findings to their
advantage, by striving to give their clientele memorable
experiences. And, of course, the drinks they serve can
play as significant a role in this as the service, venue,
food and additional activities they offer.
Developing ‘Insta-friendly’ serves that create the ‘wow’
factor and lend themselves to being shared on social
media – another driver of the experience economy thanks
to the endless quest for likes and FOMO (fear of missing
out) – can pay big dividends.16
Britvic is helping operators create memorable,
shareable serves with the Mathieu Teisseire
range of flavoured syrups. The line-up of more
than 30 products in the UK, allows staff to
efficiently mix drinks to order and serve them
with flair to create experiences that guests will
want to recreate time and time again.
14 Howell, Ryan, Guevarra, Darwin 2013/01/07, Buying happiness: Differential consumption experiences for material and experiential purchases, Advances in psychology
research. University of Texas at Austin. “Spending on experiences versus possessions advances more immediate happiness.” ScienceDaily. ScienceDaily, 9 March 2020. www.
sciencedaily.com/releases/2020/03/200309130020.htm
15 University of Texas at Austin. “Spending on experiences versus possessions advances more immediate happiness.” ScienceDaily. ScienceDaily, 9 March 2020. www.
sciencedaily.com/releases/2020/03/200309130020.htm
16 KAM - Competitive Socialising - Feb 22.pdf P7
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LICENSED CATEGORY OVERVIEW