2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 27
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As a result, cocktail pre-mix brands report strong growth.32 It’s easy
to see why. Enabling operators to serve up cocktails more quickly,
efficiently and cost effectively than mixing them to order has
clear benefits in the current climate for the reasons we’ve already
discussed, but it’s also worth noting that some cocktail drinkers
say they are becoming more price sensitive as they feel the pinch.
Despite the prevailing preference for quality serves and ingredients,
41% of drinkers reported that the cocktails they typically drink were
at the value end of the spectrum in the three final months of 2022,
up from 32% in the previous three months.30 They may be watching
the pennies more, but they’re also keeping an eye on social media
– 37% say they always or nearly always post a picture online of the
cocktail they’re drinking.30
After all, if it’s not on Instagram, did it even happen?
Top of the cocktails
British tastes in cocktails have long had a rather risqué edge. The Pornstar Martini tops the list of Britain’s bestselling
cocktails, with its share of serves by volume more than double that of the next most popular, Sex on the Beach.33
That both are fruit-based – the Pornstar typically contains passionfruit and lime juice with vanilla vodka and prosecco
and Sex on the Beach blends cranberry and orange juice with peach schnapps and vodka – is significant.
Analysis suggests that fruit flavours are gaining popularity, as are the Aperol Spritz, which re-entered the top 10 at the
end of 2022, and Tequila and ‘bubble’ cocktails.30 Cocktails are typically drunk towards the end of food-led events, so
pairing with food could pay dividends too.
1.
2.
3.
4.
5.
Pornstar Martini
Sex on the Beach
Mojito
Flavoured Martini
Iced Tea
6.
7.
8.
9.
10.
Daiquiri
Spritz
Espresso Martini
Aperol Spritz
Piña Colada
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
32 https://www.morningadvertiser.co.uk/Article/2022/06/06/Funkin-Cocktails-shows-cocktail-opportunities-for-on-trade-operators
33 CGA, mixed drinks report, Q3 2022 P9
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