2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 31
LICENSED CATEGORY OVERVIEW
LICENSED DEEP DIVE
LICENSED DATA TABLES
Wellness
Soft drinks can enable positive, healthy
lifestyles and facilitate fun, social interactions
with none of the drawbacks of alcohol. There’s
a real opportunity for licensed operators
to promote soft drinks as a superior, more
flavoursome alternative to alcohol that can
promote health and wellness… and not leave
you feeling hungover the next day. The Plenish
range of plant-powered juice shots and
Purdey’s Natural Energy drinks offer a range of
functional health benefits, allowing operators to
do just that.
Sustainability
The new generation of visitors to pubs, clubs
and bars don’t want to forego their values on
a night out. Drinks with minimal packaging,
daintier carbon footprints and ethical
credentials can attract these consumers and
keep them coming back for more. The London
Essence Company Freshly Infused tonic
dispense system allows operators to reduce
their packaging use, while offering guests a
wide range of exciting drinks.
Value
Offering good value is crucial in the current
climate, as we’ve already explored. Attractive
promotions and loyalty rewards can help
customers save money and maintain their
interest through these difficult times.
COCK
TAIL
HAPPY
HOUR
LICENSED DEEP DIVE
31