2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 32
WELCOME
SUSTAINABILITY
Whether they’re drinking alcohol or not, visitors to pubs,
clubs, bars and restaurants are looking for an escape; they
want to celebrate life’s little wins and experience something
they couldn’t if they’d stayed at home. Offering a wide
range of sophisticated, well-presented soft drinks, premium
mixed drinks and cocktails can help operators achieve this.
The Mathieu Teisseire range of flavoured syrups is a simple
solution to injecting excitement into non-alcoholic ranges.
They can be used to add flavour to coffee, milkshakes and
even food, as well as providing a quick and easy solution for
mixing up cocktails and mocktails.
CATEGORY OVERVIEW
Approaching the category in a similar way to how chefs
approach their food menus can deliver big rewards.
Operators should consider pairing food with premium soft
drinks that offer greater depth of flavour. It’s worth noting
that 79% of food consumed out of home in Britain is served
with a soft drink.5 We calculate that by trading up even 10%
of of consumers to trade up from tap water to a soft drink
could deliver an extra £170m and convincing them to buy
an elevated soft drink such as a Pepsi Max® with a shot of
Mathieu Teisseire could unlock a sales opportunity worth a
whopping £123m6
Action stations: how to drive profits with
food and drink pairings
Pairing food with soft drinks and offering attractive linked deals on menus can enhance both value
and quality perceptions. Offering clearly defined value tiers can also help encourage diners to
trade up, allowing operators to drive value into their venues. But how should they approach this?
The Good
The Better
Identifying bestselling food items and pairing with
popular soft drinks at an attractive price point can help
operators increase order sizes and drive sales growth.
The classic combination of Pepsi MAX® and a burger is
a great place to start but there are plenty of options – try
pairing desserts with pomegranate or cranberry juice
(bitter notes cut through sweetness perfectly).
Encouraging diners to trade up by pairing more premium
soft drinks with popular food choices is a great way to
raise top and bottom lines. For example, London Essence
Company Spiced Ginger Beer or Delicate Ginger Ale
complements the spice of curry dishes, while fried chicken
can benefit from being paired with J2O Spritz Apple &
Elderflower or J2O Pear & Raspberry. Sweet notes can
cleanse the palate and cut through the fat of the chicken.
The Best
On special occasions, people want to splurge, whether
they’re drinking alcohol or not. By pairing attractive
low and no cocktails with sophisticated food dishes,
operators can make the most of the soft drinks
opportunity. Alcohol-free cocktails or London Essence
Company Sodas and Tonics can provide the perfect
accompaniment to indulgent food items.
One for all, all for one
More menus are featuring sharing dishes in the wake
of the pandemic, as people enjoy interacting with loved
ones on evenings out. Offering sharing jugs and buckets
of premium soft drinks alongside such dishes raises value
for operators and diners alike.
5 Kantar, OOH Panel, MAT data to 25.12.22
6 CGA, November 2022, calculations based on 500m tap water occasions, trading up 10% of tap water consumers to a soft drink, or an elevated soft drink, based on a soft
drink cost of £2.52 and elevated cost of £3.75
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