2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 33
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Seasonal opportunities
in soft and mixed drinks
Chefs have long tweaked their menus to reflect the
changing of the seasons. It’s time for more operators to
apply the same thinking to their drinks menus. Doing so
does more than just increase excitement and that sense of
discovery for guests; it could also elevate sales.
The trend is gathering pace. BrewDog, for example,
unveiled the Cinnamon Negroni to pique consumer
interest and drive footfall in October 2022; and Costa and
Starbucks respectively launched seasonal specials such as
Gingerbread and Eggnog Lattes.7
Since 2011, Britvic has been doing a roaring trade every
Christmas with seasonal limited edition J2O Glitterberry,
grape, cherry and spice flavour variant. And for the longer
days, J2O has limited-edition Pear & Guava Summer Shine.
Sharing is caring when it comes to food and drink in the
on-trade. Menus should be offering more dishes that can
be enjoyed communally such as sharing platters. The same
opportunities exist for soft and mixed drinks.8 What’s more,
sharing buckets and jugs of cocktails and quality soft drinks
not only improve the customer experience; they can also
increase revenues and profits from a business perspective.
Operators should take ownership of their low and no
serves in the same way that cocktail bars take ownership
of the drinks they serve. Offering house sodas, stocking
drinks from local suppliers and rotating limited editions
to reflect the seasons and national holidays will help
operators make the most of the coming year’s key events.
Serves fit for a King
To celebrate King Charles III’s coronation during the extended bank holiday weekend at the beginning of
May, Britvic developed a range of alcoholic and non-alcoholic long drinks using Mathieu Teisseire syrups
and Britvic Mixers & Juices to help visitors to pubs and restaurants toast the new King in style.
Platinum Pink
Ingredients
25ml Gordon’s Pink Gin
50ml Britvic Soda Water
100ml English Sparkling Wine
Garnish
Best: Strawberries
Better: Lemon twist
Good: Lemon wedge
Glassware
Best: Wine glass
Better: Copa
Good: Rocks
The Crown
(non-alcoholic)
Ingredients
Royal Collins
Ingredients
50ml Tanqueray 0.0%
Top with Britvic Elderflower Tonic
50ml London Dry Tanqueray Gin
10ml Mathieu Teisseire Raspberry Syrup
Top with Britvic Soda Water
Garnish
Garnish
Best: Orange twist
Better: Orange wedge
Good: Lemon wedge
Best: Raspberries
Better: Lemon twist
Good: Lemon wedge
Glassware
Glassware
Best: Hi ball
Better: Collins
Good: Copa
Best: Hi ball
Better: Collins
Good: Copa
Initiatives like this will help licensed operators overcome the challenges of the coming year. Indeed, with
all challenges come opportunities. And there’s no shortage of them in the year ahead either. Cheers!
7 Lumina Intelligence, Menu & Food Trends Report 2022
8 KAM media, competitive socialising winning a new customer occasion, Feb 2022
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