2023 Britvic Soft Drinks Review Licensed - Flipbook - Page 40
WELCOME
SUSTAINABILITY
CATEGORY OVERVIEW
GLOSSARY
BUSINESS AND INDUSTRY
Contracted / In-House
CARBONATES
A drink made predominantly from carbonated water to
which juice or flavourings have been added
COLA
Cola-flavoured carbonated drinks, including cola with
flavours such as cherry, twist of lemon, etc. Includes all
clear and coloured colas.
DILUTES (ALSO SEE SQUASH)
Concentrated beverage, commonly called squash, cordial
or syrup. Must be diluted prior to consumption.
ENERGY DRINKS
All ‘energy boosting’ drinks such as Red Bull,
normally fizzy
FOOD-LED PUBS
Outlets that have a dining menu of some description.
FLAVOURED CARBONATES
Flavours are typically orange, cherry, lime, blackcurrant,
apple, pineapple and grapefruit, lemon, lemon and lime,
tropical and other mixed fruit flavours. Also includes Tizer,
Dr Pepper and Vimto, as these brands contain fruit
GEN Z
The demographic cohort after Millennials. Most of Gen
Z have used the Internet since a young age and are
comfortable with tech and social media. There is no
precise date for when Gen Z begins, but demographers
and researchers typically use the mid-1990s to mid2000s as starting birth years.
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GLOSSARY
JUICE DRINKS
A non-carbonated drink which generally contains fruit juice
(some may not) plus added water or other ingredients
LEASED
Landlords of leased pubs have a long-term (traditionally
10-25 year) commercial and assignable lease
LEMONADE
All conventional clear and cloudy or traditional,
carbonated lemonade; flavoured with lemon juice and
additional fruit flavours to produce coloured lemonade
MANAGED
A brewery appoints a salaried manager, while retaining
ownership of the pub; this arrangement is a “managed
house”
MILLENNIALS
A term used to describe individuals born between the
mid-1980s to the mid-1990s, those who are now aged
between their mid-twenties and mid-thirties. This is the
generation that entered adulthood during the first decade
of the millennium
MIXERS
All drinks intended to dilute an alcoholic beverage, as
well as being consumed as a standalone soft drink
NATURAL ENERGY
Any product that calls out energy/boost/lift/pick me up/
power/tiredness reduction as the primary benefit AND
either specifically calls out natural/organic ingredients OR
only contains pure ingredients (e.g. juices). In addition
to this rule, we are assuming that espresso is naturally
seen as energy giving so any espresso-based product,
unless filled with added artificial ingredients, or where the
primary need state is indulgence, would be included