Mitzvah Day Impact Report Digital version 26th June - Page 12

Mitzvah Day
Impact Report 2008 – 2018
Measuring our Impact
Mitzvah Day
Impact Report 2008 – 2018
Measuring our Impact
In 2017 Mitzvah Day commissioned Coventry University’s Centre for Trust,
Peace and Social Relations (CTPSR) to evaluate the work that we do.
This is the first time we have ever instructed an independent body to
quantify the difference that Mitzvah Day makes in society and we are
delighted to share the findings here.
The in-depth 20-page report evaluated data
compiled from Mitzvah Day stakeholders
including volunteers, coordinators and
partners from a wide range of backgrounds
and organisations. The research concluded
that Mitzvah Day is creating change. This is a
powerful demonstration of the contribution
Mitzvah Day makes to building relationships
between faith groups at a local level.
The evaluation reached out to Mitzvah
Day stakeholders through an online
questionnaire, semi-structured interviews
and a Theory of Change session with Mitzvah
Day board members, key stakeholders
and staff. Theory of Change is a method of
logically describing the desired impact of an
organisation. It demonstrates the ways in
which an organisation’s everyday activities
lead to an intermediate set of outcomes that
contribute to an overarching aim. Ours is to
bring people together through Jewish-led
social action
This is achieved through focusing on five core areas of activity;
Making action happen
Strengthening civil society
Creating sustainability
We aim to have a positive impact on people’s
lives through social action. This can be seen
through Mitzvah Day’s goals; to reduce
barriers for people wishing to engage in
social action, to increase the amount of
social action and allow more causes, areas
and people to benefit from support.
cohesion. Mitzvah Day is able to strengthen
connections and relationships between
Jews and the wider community by firstly
encouraging and facilitating positive contact
and collaboration between Jews and people
from other faiths and cultures and secondly
raising the profile of Jewish-led social action.
Mitzvah Day supports the work of charities
and community groups, resulting in an
increase in the effectiveness, sustainability
and power of the charitable and voluntary
work delivered by our charity partners.
We’re an international organisation, but at
the heart of our impact is local action and
change. We seek to facilitate and inspire
locally led action that can be entirely
different in each city, town and street across
the UK and around the world. We recognise
that many local areas are in vital need of
Our ambition to foster positive attitudes
towards Jews in society relates to social
support, investment and development,
however Mitzvah Day does not seek to
define, identify or classify this improvement,
recognising that positive change need not
be prescriptive.
We build a strong sense of civic participation
by providing the tools to enable people to
improve their communities in the ways that
are needed locally.
The following page shows our Theory of Change model highlighting how,
through investing in these five groups of activities, Mitzvah Day aims to
achieve a range of impacts, shown as 15 tangible outcomes. The two
overarching outcomes reflect the core elements of Mitzvah Day’s aim: the
desire to have a positive impact on the lives of people through social action
and the ambition to foster positive attitudes towards Jews in society.
Facilitating relationships
Growing the capacity, capabilities
and success of Mitzvah Day UK
Charitable Trust
Over the next few pages
we will be using key
findings from this report to
demonstrate our impact.
Findings will appear in a
box like this…
External Evaluation
Key Finding:
Foster positive attitudes towards Jews in society:
The proportion of those who met someone new on
Mitzvah Day who found it to be a positive experience.
According to a study by Birtel and Crisp (2012), positive
experiences with an outgroup have been shown to lead
to greater levels of prejudice reduction, lower levels of
negative stereotyping and an increased proclivity for
engaging in contact in the future.

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