Designing and Delivering Brand Luxury - Report - Page 1
Q6
44.7%
42.1%
HOW CONFIDENT ARE YOU THAT
YOU ARE INTRODUCING THE
LATEST DIGITAL TECHNOLOGIES
INTO LIVE EVENTS?
How to incorporate technology in events and
use the most up to date, cutting edge or most
advanced solutions is a challenge that every
event professional faces.
Nearly half of respondents (45%) ‘aren’t
confident’ that the latest digital technology
is being introduced into their events. If event
teams want to engage with their audiences
then using technology in the right way is
essential - it allows for communication on a
whole new level whilst bringing messages to
life in a new and exciting way.
The more demanding and complex regulatory
environment, the more technology can help
provide total transparency as well increasing
connectivity and engagement levels.
7.9%
Extremely
confident
5.3%
Moderately
confident
Not
confident
Unsure/
Don’t know