Designing and Delivering Brand Luxury - Report - Page 1
INTRODUCTION
DO PHARMACEUTICAL EVENTS
REQUIRE AN INJECTION OF
NEW THINKING IN 2018?
OUR RESEARCH HIGHLIGHTED:
Compliance is essential, but pharma events need
to be more ground-breaking
Events need to stand-out, disrupt the status-quo
and amplify your brand values and messages
Live events have always been a key part of the
pharma communications channel, for both company,
staff, customers and healthcare providers; but is
there a feeling that pharma events have become
repetitive and not shifted with the times?
Deeper Blue, an award-winning live-communications
To be more compelling, event professionals need to
think longer-term and apply a consistent drumbeat
of communications across multiple channels
New technologies can deepen participation,
engagement and deliver meaningful measurement but compliance is sometimes masking this innovation
agency, recently conducted an industry-wide
pharma survey to gather insight about what
constitutes a truly compelling live event that
thoroughly engages audiences and drives attitudinal
and behavioural change.
Results reveal a hunger for new ideas, fresh thinking
and a broad willingness to re-imagine the purpose,
scope and impact of pharmaceutical live event
experiences:
If your events are delivering, but perhaps
in a rather safe, predictable and ordinary
way, then you are not alone.
Here’s what your industry peers have to say…