DIPLOMAT MAYJUNE 2021 WEB READY - Flipbook - Page 41
GASTRONOMIC DIPLOMACY 41
Now the world is slowly unlocking with precaution,
there is a guiding light that shines on the industry. We
believe that our ambition and purpose will help feed the
revival of our sector using digital capabilities to harness
a real-world offering, with a recipe of social gastronomy,
culinary and cultural tourism and technology.
IN ESSENCE, MMMGOOD SA IS
A DIGITAL BOOKING PLATFORM
FOR HOSTS AND GUESTS.
OUR AMBITION IS TO BE THE
LEADING ONLINE PLATFORM
FOR AUTHENTIC IN-HOME
SOCIAL DINING AND CULTURAL
In essence, MmmGood SA is a digital booking
platform for hosts and guests. Our ambition is to be the
leading online platform for authentic in-home social
dining and cultural experiences. With meals prepared by
hosts around the world for guests and travellers, we bring
people together to explore and discover different foods
and local heritage. We seek to cherish and share different
cultures and traditions, while creating unique learning
experiences for both the hosts and guests.
We have solid plans to share our culinary experiences
across 140 countries within the next five years, starting
with seven countries in the Asia Pacific region this year.
We are committed to help grow the rural economy of
Thailand, our debut country. We are excited about the
prospect of gaining deeper knowledge and understanding on
an up-close-and-personal level with each respective country.
A KEY PART OF OUR ROLLOUT
PLAN WILL BE TO WORK IN
COLLABORATION WITH LOCAL
AREAS AND EMBASSIES, WITH
THE GOAL TO HELP GROW THIS
CEO of MmmGood SA Christian Kurmann explains:
“As the world unlocks, there is a great appetite for
purposeful concepts that really offer added value in a
disconnected world. Our goal is to truly enable the world
to reconnect following many months of restrictions and
negative news. We know this concept will work, but we
want it to work for the right reasons and building human
connections is something that we all need. Not just
now but always. Empowering local people to share their
story over a traditional meal, can provide that special
something. We look forward to helping forge a better ‘new
normal’ that makes the world a better place for all.”
A key part of our rollout plan will be to work in
collaboration with local areas and embassies, with the
goal to help grow this economy. Whether it’s coastal
communities in the south, a farm in the northeast or the
mountain villages in the north, our plans to place a spotlight
on ‘hidden and unexpected delights’ close to key destination
areas will leverage the region’s inner beauty and enrich the
offering that Thailand – and the other countries that follow
– have on offer.
THE PLATFORM WILL EMPOWER
LOCALS TO HARNESS THEIR
SKILLS INTO MICRO BUSINESS,
AND HELP GROW SOCIAL
ECONOMY AND MOBILITY
MmmGood SA will uncover and create a direct,
digital link to grassroot local people, plus their culture
and traditions. In turn, this will give travellers and
guests an enriching insight into local life that gives them
an authentic and memorable experience. The platform
will empower locals to harness their skills into micro
business, and help grow social economy and mobility.
Our hope is that this will positively contribute to the
evolution of the food and travel industry.
In line with this, we value and respect the eco-system
that we reside in, and know that the need for reassuring our
partners, guests, hosts and communities is of paramount
importance. Trust is everything. Culture is precious.
Travelling is a gift.
A core focus of MmmGood SA is to empower locals in
rural places and present an opportunity to celebrate and
showcase culinary skills to the global community. Offering
a gateway to true heritage, it is this social currency that will
make the encounter ‘more than a meal,’ providing a truly
enriching, culturally fuelled dining experience for all.
Following the implications of lockdown and the current
world status, we know that people are anxious. The economy
has shaken up and society and jobs have been affected. But
there is an ever-growing need for human connection. But
to add to that, it is important to turbo boost the travel and
tourism ecosystem, kick starting it on a steady path. Our
goal is to help shape the future by being part of the evolution
of travel and championing cross-cultural exchange.
DIPLOMATMAGAZINE.COM } MAY/JUNE 2021