DIPLOMAT MAYJUNE 2021 WEB READY - Magazine - Page 59
HEALTHIER, HAPPIER SKIN AWAITS…
THERE HAS BEEN SO MUCH change in the past 12 months with
consumer habits and the way we conduct business, and skincare is an
area that has also moved with the times. Revolutionary new platform and
service, GetHarley, provides its clients with access to clinic-only brands
and skin professionals. The idea is to connect people with a trusted skincare
professional and help them to stay on a regime that is right for them, all
without the client and practitioner having to leave the comfort of their own
home or office.
GetHarley works with hundreds of specially chosen skincare professionals,
including some well-known names who are often fully booked for in-clinic
appointments, and consumers can either choose their specialist or be
connected with one via the GetHarley matching service. The idea is that
GetHarley democratises access to professional skin health advice and enables
consumers to have well-known, clinically-proven brands delivered to their
door, including the likes of Obagi, Skinbetter Science, pHformula, Cyspera
and Emepelle. Until now, these brands could only be purchased via a clinic.
My 30-minute online consultation with Dr Fiona McCarthy was a delight.
Ahead of my appointment I’d completed some paperwork to outline my key
areas of concern: fine lines, wrinkles and some pigmentation seem to have
accelerated through the stresses and strains of past 12 months of lockdown
and home schooling. I’d also sent her a photograph.
Dr Fiona McCarthy has been a member of the Royal College of
Physicians since 2007 and pursued a career in medical oncology with a
particular interest in dermatological cancers. As well as her oncological
career, Dr Fiona started her aesthetics career in 2015 as a result of her own
experience of how overwhelming the skincare and aesthetic landscape
could be. Committed to demystifying the process for her own patients,
she’s known for creating a foundation of trust and expert guidance to help
achieve their skincare and aesthetic goals.
GETHARLEY CEO CHARMAINE CHOW
Relaxed and approachable, Dr McCarthy asked various questions, and
after hearing a little bit about my lifestyle – juggling stressful deadlines and
caring for young children – she quickly observed that a simple plan with
key effective ingredients to reach my skincare goals was what was required.
Soon after the appointment, a Personalised Skincare Plan – with detailed
instructions for use – landed in my inbox: starting with a simple Micelle
Solution for removing make up. Dr McCarthy supplemented a regular
cleanser with a bio-glycolic cleanser from Jan Marini as an exfoliant. The
moisturiser she prescribed was from CeraVe, along with a Vichy Hyaluronic
Acid Hydration Booster serum, both available at high street chemist, Boots.
Other specialist care included an r-Retinoate Eye Serum from Medik8 to
stimulate collagen production and provide antioxidant benefits, plus two
products from Skinceuticals: Phloretin CF to diminish the appearance of
hyperpigmentation and improve skin tone, and Retinol 0.3 for use at night.
She reminded me of the importance of daily use of sunscreen, particularly
recommending the brand Heliocare, as the best on the market. The more
specialist products are more potent than their high street counterparts, which
means they work harder for your skin, thus requiring a trained professional’s
recommendation following a skin assessment.
YOUR SKINCARE REGIME ARRIVES WITHIN 48HOURS IN
With a simple click of a button, I ordered my new skincare regime and
it arrived within 48 hours. It’s an unbelievably simple and unintimidating
The idea is that once people experience the convenience and effectiveness
of GetHarley, there is no going back. “Once people realise they can easily and
inexpensively access a trusted professional’s advice on what’s best for their
skin, it is difficult to imagine they would go back to trial and error, or simply
guesswork,” says founder and CEO Charmaine Chow. Furthermore, you can
quickly reorder your products with the click of a button. I’m completely sold.
Visit www.getHarley.com to book a consultation and get matched with
a practitioner best suited to your skin goals.
HEALTHIER SKIN AWAITS WITH GETHARLEY
DIPLOMATMAGAZINE.COM } MAY/JUNE 2021