Futures Magazine Volume 3 Final - Flipbook - Page 4
F U T U R E S
I N T R O D U C I N G
Local entrepreneurs and the secrets to their success...
Eleanor Broome, a 23 year old Entrepreneur from
Wollaston, Northamptonshire, shares how she
has created a thriving home-bakery business that
has captured the hearts (and stomachs) of locals.
Q: Please briefly describe your career history. Are
there any standout moments for you?
A: I started work at a local tea rooms at 15 years old
as a waitress. From there, I became an assistant
chef. After this, I did a lot of waitressing work at
other restaurants and became an on-shift
manager. I went to University to study Bakery and
Patisserie Technology and achieved a 1st Class
Bachelor of Science Degree. University taught me
you’re the only one who is going to achieve what
you want to achieve. I developed a lot of selfindependence from living away from home and
that helped me focus on what I wanted – not what
everyone else wanted for me. From that I started to
focus more on my own business venture through
the skills I was learning.
When I finished University, I was still so stuck on
where to start and only knew I didn’t want to be a
waitress anymore! I started work for Gabriella’s
Cucina in Olney as a baker and cake decorator.
Gabriella gave me the confidence I needed to believe
I could do this on my own. A standout moment for
me was when I had my own stall for ElsBakes at the
Olney Christmas Markets and sold out of everything I
'It's important that your customers get to
know you and that you're not just a robot
behind a screen'
Q: What is your business ethos/vision?
A: I am manifesting my own ElsBakes Shop! I have
had a huge vision to have my own shop since I was a
lot younger and that will always be the end goal. I am
in no rush though, I’m letting the universe do its thing
(with a little shove from me every now and then).
Q: What would you recommend to young people
who are thinking of creating their own business?
A: Find what makes you, YOU. Your USP – Unique
Selling Point. Whether that’s your aesthetically
pleasing Instagram or a product that no one else has.
The more energy you put into you, the more you will
succeed and I truly believe this.