Futures Magazine Volume 3 Final - Flipbook - Page 5
F U T U R E S
E L S
B A K E S
I N T R O D U C I N G
Local Entrepeneurs and the secret to their success.
Q: What personal skills make you and your business successful?
For example, communication, self-discipline, teamwork etc.
A: I could chat for England! My mum always said I was a slow talker
when I was a baby and that I’m making up for it now. I suffer with a
lot of mental health issues, so I’m a massive overthinker. But
sometimes this is to my advantage like with communication. I am a
very genuine person. Every time I deal with a customer, I was always
make the time to speak to them, rather than rush them out the
door – I’m genuinely interested in how they are. I would hate for a
customer to think I don’t want to speak to them or I’m just after
their money. It’s important that your customers get to know you
and that you’re not just a robot behind a screen.
Q: What factors did you need to consider when creating your
A: There’s a lot to consider and I’d say the main one is all the health
certificates you need. You need to contact your local council and
inform them you’re planning on setting up a food business and they
will then lead you through the process. You’ll have someone from
environmental health come out and check out your premises and
then you’ll have a better understanding of what you can then do.
You can’t start selling food until you have this!
Q: How has the Covid-19 pandemic affected your business?
A: Weirdly, it’s actually accelerated my business. I sell brownie boxes
which are delivered every Saturday locally and they took off like
mad in the first lockdown. I was selling 40 + brownie boxes every
week and having to turn away that same amount of customers
because I didn’t have the room or time to make more – I have one
oven! Bespoke cake wise I lost a lot of custom, but it gave me more
time to try new ideas, focus on my social media and give back to
those who had supported me through giveaways.
Q: What would you recommend to young people who are thinking
of going into your industry?
A: There are a lot of people who are doing the same thing. That’s not
a bad thing! But it’s hard to find unique ideas in food and
particuarliy, in baked goods. You’ve got to have a passion for what
you do. You need to be creative. I would also say you have to lose
money to gain money. You have to spend on things such as,
advertising, a logo, equipment and lots of ingredients. You won’t see
all that come back immediately. You have to be patient and trust
that with time, effort and a lot of hard work, the rewards will come.