FREE LINE 03 - Page 5

Now Part Of
The Angling
Direct Group
Well we’ve had to keep things under
wraps this last week but we can now
finally let the proverbial cat out of the bag
and announce that we are officially under
new ownership!
We ’r e n o w t r a d i n g a s p a r t o f t h e
Angling Direct Group by acquisition as of
Thursday 16th November. This means a
new direction for the store as we are able
to now bring you a wider variance of stock
from a whole host of leading brands at
seriously competitive prices thanks to
huge buying power.
Add to the mix a network of stock availability from not only a central dedicated
warehouse, but also 20 branches (and
growing!), you’ll be able to request stock
and have it delivered to store much more
Obviously during the transitional period
we’ll encounter a few teething issues as
we switch over to a new internal system,
but we endeavour to continue with the
best service we can offer you.
Feel free to call in store or drop us a
message via Facebook with any queries
you may have.
We’re still honouring Tacklesaver gift
vouchers but we urge you to call into
store at your earliest convenience to have
them upgraded to the Angling Direct Gift
If you have an order placed for in store
collection, please bear with us whilst we
install the stock transfer software so we
can pull items from another branch /
We look forward to seeing you soon and
improving the store for a new exciting
shopping experience! n
VARTA Batteries has its moment in
the Christmas spotlight
VARTA Consumer Batteries is launching
a £1 million Christmas campaign, an
investment that will see the challenger
brand reach a UK audience of 22 million*
this festive season.
The campaign, led by a TV advert,
which will air for the first time on 22
November, represents a significant
investment by the brand to support battery sales during a peak purchasing
period. The multi-channel TV campaign
includes a high profile spot during ITV’s
flagship winter programme ‘I’m a
Celebrity… Get Me Out of Here!’.
Investment in the advert is a bold move
by VARTA to join the list of leading
brands competing for consumer attention
this Christmas. To resonate with festive
audiences, VARTA has created an advert
that demonstrates how its batteries have
been behind some of the most memorable Christmas moments in a young
boy’s life, while reminding us of our own.
The ‘Max and the Train’ advert shows
how German-made VARTA batteries
have been making Christmas extra special across the decades. Following the
young protagonist, Max, and his favourite
VARTA-powered toy train, we see how
VARTA batteries have been the hidden
heroes behind many of our favourite
Christmas moments – from the 1980s to
the present day. It’s a nostalgic and sentimental theme that is sure to pull on
viewers’ heart strings as we enter the festive period.
Natalie Carney, VARTA Trade Marketing Manager, UK & Ireland, commented:
“The significant investment we have put
into this campaign reiterates our commitment to the UK market. The Christmas
period is a competitive time for advertising but, as a challenger brand, we’ve not
been afraid to tell our story and come up
with a creative that will really resonate
with consumers. The advert is designed
to raise awareness of the brand in this
key trading period, highlight our current
stockists and act as a handy reminder to
shoppers to stock up on batteries so they
can continue to power their own Christmas moments.”
The campaign will appear across
Channel 4, ITV and Sky, generating an
estimated 22 million* impacts. The advert
was created by Refinery and directed by
Richard Oliver from The Gate Films.
Nick Burton, Creative Director at Refinery, added: “With Max and the Train,
we’ve created a story that goes against
category convention. We’ve done this by
showing the emotional side of the product, demonstrating that, over the years,
this is a brand that’s helped provide a
great number of lovely family moments.
Moments we hope will resonate with
The TV advert was planned and
bought by Vizeum Manchester. Business
director at Vizeum Manchester, Lee-Anne
Salisbury, said: “TV provides VARTA with
the perfect platform to build brand fame
and engage with families at scale, with
competitor activity traditionally strong
around Christmas, it is essential that we
communicate VARTA’s strong brand values by deploying a highly visible campaign with a message that resonates.”
VA R TA s t o c k i s t s i n c l u d e B & Q ,
Dunelm, Amazon, Clas Ohlson and
S c re w fi x . Fo r mo re i nfo rma ti o n o n
VARTA and its latest products, visit
*Figure based on estimated viewing
figures. n


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