freeline-20 - Page 9

British Carp Cups
Reuben Heaton has agreed a deal with
British Carp Cups owner Mick Coxon to
become the main associate sponsor for
the series. Reuben Heaton has been a
sponsor of the BCC series since its
inception, but the new deal, concluded
at this year’s Northern Angling Show in
Manchester, sees the company take a
more significant role in the events.
Quote – Andrew Race, Owner of
Reuben Heaton Ltd:
“Our scales heritage has its roots in
angling competitions with the first dial
scales manufactured in the late 1920s,
being out-and-out match scales. Our
involvement in competition has become
an integral part of the fabric of the
Reuben Heaton brand itself and has
contributed to the development the
high performance scale models that we
manufacture. The Reuben Heaton brand
has long been connected to many
national and international events, each
with their own unique profile, and we
value the association with all of them.
Although it is a carp-based series, the
BCC series encompasses several different sectors within angling including singles, pairs, women’s and mixed events.
As longstanding members of the
Angling Trades Association, we are
always looking for the opportunity to
pro mo te a ngl i ng a c ro s s a l l s o c i a l
groups, from the hardcore match angler
to the family angling experience, and
with the BCC series, we have the opportunity to so.”
In addition, the Eagle Claw brand distributed by Reuben Heaton will also
form part of the sponsorship agreement
with the BCC. Specifically, the successful and groundbreaking Trokar brand
will be uppermost in the sponsorship
package. The recently developed Magnum carp hook series will feature heavily under Trokar’s “Competition Level
Hooks” banner. n
Orvis partner with ‘Anglers National
Line Recycling Scheme’ as the first fly
fishing company to join the initiative
8th March 2019: Orvis UK is
delighted to establish a recycling
partnership with the Angler’s
National Line Recycling Scheme
(ANLRS). The scheme, which is
the first of its kind in the United
Kingdom, has identified a sustainable route for fishing line to be
The scheme, founded by the
Local Independent Sea Anglers
(LISA) in conjunction with the
Global Ghost Gear Initiative
(GGGI), has a clear national identity that covers all angling disciplines: “Something the whole of
angling can agree on” is the slogan.
The ANLRS was launched in
early 2018, and it remains a joint
LISA/GGGI project, which is run
on the same purely voluntary nonprofit basis. Funding the scheme
comes via donations from anglers,
tackle shops, fisheries and manufacturers.
Over 185 shops have already
signed up to the ANLRS together with
several fisheries, angling clubs and
charter boats. Orvis UK is the first fly
fishing company to partner, offering
recycling points in all 18 of its UKbased stores, taking the total to over
200 shops within 11 months of the
scheme being launched nationally.
Viv Shears, cofounder at the ANLR
Scheme said: “There are certain
moments as a scheme such as the
ANLRS develops that feel like big
steps forward, and having Orvis
become a corporate sponsor is one of
these. The scheme is
something that
uniquely encompasses
all of angling in its various forms, and to have
one of the most
respected fly fishing
brands supporting us is
fantastic. We look forward to developing our
relationship and allowing fly anglers to recycle their old monofilament, braids and especially fly lines via the
Orvis stores across the
James Doyle, Retail
Sales Manager at Orvis
UK added: “Orvis UK
are delighted to partner with the
ANLRS by offering fishing line recycling bins in all of our UK stores. The
ANLRS offers the most environmentally effective route to fishing line
recycling in the UK, and we’re inviting anglers across all disciplines to
recycle fishing line in any of our Orvis
UK stores nationwide.”
Fo r m o r e i n f o r m a t i o n o n t h e
scheme, please visit https://www. and to find your
nearest Orvis UK store, https:// n


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