freeline-27 - Page 14



CARP SCENE
Rod Hutchinson was one of the innovators of the pram hood bivvy
when he introduced the original Cabrio bivvy back in the 1990s.
Now the Cabrio is back, benefiting from advanced technology and
materials plus all the features you’d expect from a bivvy designed
by somebody who actually fishes!
Featuring a generous footprint providing ample room for the
larger luxury bedchairs now in use, along with all the items many
Don’t forget our classic Monster Crab range of
baits. These need no introduction and have
been around successfully catching carp for
decades.
of us now consider as essential, the Cabrio has been designed for
the serious session angler who not only demands plenty of room
but also needs the assurance that they will remain dry no matter
what the elements might throw at them!
The latest Cabrio even features a full zip-in mozzi mesh and a
rain gutter to channel rain away from the entrance.
In a contrast to the white Ballistic B bottom
baits, the Fluoro pink Ballistic B pop-ups will
stand out and attract the fish to your baited
area.
Available in camo or olive green and a
range of sizes. n
Reuben Heaton launches the first stage of social media
campaign for Eagle Claw brands distribution
Reuben Heaton Ltd, official distributor for Eagle Claw brands in
the UK and Ireland unveiled the first stage of its new dedicated
Eagle Claw social media framework with the launch of the
Facebook page Eagle Claw Europe @EagleClawEurope on 1st
October 2019.
This initial launch will be followed in the coming days by
further separate launches, announced on both Reuben Heaton
and Eagle Claw Europe Facebook pages, for dedicated
Instagram #eagleclaweurope and Twitter @EagleClawEU feeds.
Having developed significant interest in Eagle Claw brands
via Reuben Heaton social media streams, it was felt that the
weight of traffic now warranted a separate media framework
for all things Eagle Claw in the UK. With
Reuben Heaton’s_ _involvement in national
and European angling events having a positive
effect for Eagle Claw brands outside the UK and
Ireland, the decision was taken to launch the
campaign with the title Eagle Claw Europe.
After an initial launch period, additional, more
specialist pages and groups are anticipated
depending on future product development and
end user influences.
14 FREE LINE
The new Eagle Claw social media streams will be supported
by significant investments in new infrastructure on the main
Reuben Heaton web site www.reubenheaton.com Those web
site developments include;
Increased functionality for product searches and product
information
Improved functionality for the “Where to buy” retailer section
enabling searches by geographic region or hook brand
reubenheaton.com/wheretobuy
New front page for the Eagle Claw products section with
separate social media feed
Dedicated email for information and feedback on Eagle Claw
eagleclaw@reubenheaton.com
As part of our commitment to support the
angling trade and independent retailers, pages
will contain regular spotlights dedicated to
individual Eagle Claw retailers, the products
they stock and the events they hold. Together
with regular product features and seasonal
posts from pro-staff, our format is designed
specifically to connect anglers with both retailer
and brand and promote awareness of both. n

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