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Shockleader
Fishing In Wales – Angling Trust launches new
project to officially promote angling in Wales
Angling Trust has announced the
development of a new project to officially promote angling in Wales.
Named ‘Fishing In Wales’, the project
is well under way, with an official
launch planned for Spring 2020. Visit
Wales is the main funding partner,
with additional match funding being
provided by Natural Resources Wales.
The Angling Trust will be delivering
the project, with the aim of building
‘Fishing In Wales’ as a brand that will
be an important resource for anglers
and for anyone who wants to go fishing for the first time.
The aim is to encourage significantly more angling participation in
Wales. Recreational rod and line fishing is a valuable part of the Welsh
rural economy, but it needs to be
more widely acknowledged and promoted for it to grow and add further
value, and to support rural areas to
maximise revenue from tourism.
Our target goals include: Encouraging existing Welsh anglers to fish
more Inspiring lapsed anglers to pick
up a rod againAttracting newcomers
to the sport, particularly through
crossover market appealAttracting
more visiting anglers from England
and other areas of the UKMarketing
Wales as an attractive fishing holiday
destination, therefore encouraging
more visits from the USA, and EU
countries such as Benelux, France
and Germany
To achieve this, the Angling Trust is
producing a modern, content-driven
website as a solid foundation. Working in collaboration with well-known
10 Big Carp
Welsh anglers and writers, the website will include key information on
where, how and when to fish in Wales,
covering all angling disciplines.
The website will also include information on where to stay near good
fishing locations, where to purchase
fishing tackle locally and where to
hire a fishing guide or charter boat.
Additionally, the website will focus
on quality, image-led ‘blog style’ articles from a wide variety of established
and respected Welsh angling writers.
These articles will be shared and promoted dynamically, in line with seasonal angling trends. A collective of
17 contributors have already signed
up, many of whom have an established pedigree as experts within the
angling world, such as Steffan Jones,
George Barron and Dave Lewis to
name just a few.
Promotional video will play an
extremely important role and will
showcase the numerous spectacular,
world class fishing destinations in
Wales. For example, llyn fishing in
Snowdonia, river fishing for wild trout
and grayling, sea fishing for bass off
the rugged Pembrokeshire coast, and
coarse fishing for pike and barbel, will
all be covered. Fishing In Wales video
content will involve high profile Welsh
anglers such as Hywel Morgan, and
will be produced by Welsh angling
filmmaker Rob Hughes, who is widely
acknowledged as one of the best
angling media producers in the
industry.
Social media will play a key role in
the marketing campaign and will
widely share and promote the website, its written content, images and
video. Social media channels will
include Facebook, Instagram, Twitter
and YouTube. Maximum reach to
audiences will be facilitated using
modern marketing techniques, ensuring that Wales is widely promoted as
the premier fishing destination that it





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