GPSJ WINTER 2023 2024 LATEST - Flipbook - Page 42
GPSJ
NHS & HEALTHCARE
Highland Marketing welcomes
Natasha Phillips to its advisory
board
Former national CNIO and founder of Future Nurse will bring passion for digital transformation
to debates and discussions from just another IT tool to an integral part of many government
organisations’ operations.
Natasha Phillips
Natasha Phillips has joined the
Highland Marketing advisory
board, to contribute her
passion for nursing and digital
transformation to its debates on
health and care technology and
the guidance it provides to the
agency and its clients.
Phillips, who stepped down from
her role as NHS England’s first chief
nursing information officer last year
to found her own company, Future
Nurse, said: “My ambition for Future
Nurse is as it was in my national
role: to ensure nurses and midwives
are well served with technology that
makes it easier for them to do the
right thing for the people in their care.
“We will do this by bringing nursing
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experience and expertise to all
aspects of digital transformation of
health and care.”
“With its advisory board, Highland
Marketing brings together an
experienced and talented group for
relevant and pertinent discussions. In
publishing those discussions widely,
it encourages further conversations
and debate, influencing decisions
made. I am delighted to be part of
this group, bringing a wider clinical
perspective to the discussion.
“It is my ambition that wherever
discussions about digital health
and care policy are happening, a
nurse, and indeed a diverse group of
clinicians, are actively involved.”
Phillips started her nursing career
in London and has held many senior
operational and strategic positions
with a focus on improvement.
She has led multiple technology
and data enabled projects including
Hospital@Night and the nationally
recognised Exemplar Accreditation
Improvement programme before
she became CNIO at UCLH, leading
the successful deployment of an
enterprise wide EPR.
As the first CNIO for England, she
led the development of What Good
Looks Like Framework for Nursing,
the Digital Clinical Safety Strategy,
and a Review of the Preparation of
Nurses and Midwives for the Digital
Age (awaiting publication).
During her tenure, Phillips
transformed the landscape of digital
nursing leadership establishing
a national team, a CNIO in every
region, increasing the number
of CNIO’s and NIO’s in provider
organisations, and developing a
vibrant community of over 1,300
digital nurses on NHS Futures
Future Nurse aims to bring nursing,
midwifery & allied health professional
priorities to the centre of digital and
bio tech innovation, through a mix
of practical project delivery and
a global network of nurses, med
tech, and bio tech employees who
work together to develop the next
generation of technology.
“If you look at the red thread
that runs through my career, it is a
passion to improve services and the
care we deliver to patients,” Phillips
said. “I realised early-on that data is
essential for improvement and that
digital technology is critical for clinical
colleagues who want to improve
care.
“So, my interest is not in IT, but
GOVERNMENT AND PUBLIC SECTOR JOURNAL WINTER 2023/2024
in using data and digital to make
the NHS better, improve the lives
of clinicians, and make sure that
patients get the great care we all
want to deliver for them.”
Highland Marketing is an
established PR, marketing and
content agency with more than 20
years’ experience in health and care
tech and med tech. It employs or
works with more than 30 experts in
strategy, content creation, PR, and
sales acceleration.
The Highland Marketing advisory
board is made up of NHS and
industry experts. It holds regular
debates on hot topics in health
and care tech and provides advice
and guidance to the agency
and its clients on market issues
and effective communications
approaches.
Susan Venables, co-founder and
client services director at Highland
Marketing, said: “It is always a
privilege to welcome such skilled
and qualified individuals like Natasha
Phillips to join our advisory board.
We work with many health tech
companies who want to bring a
clinical perspective to their work.
But it is important to remember
that ‘clinician’ does not just mean
‘doctor’.
“As Natasha has already reminded
us, nurses, midwives and allied
professionals make up two-thirds
of the NHS workforce, and she will
bring a strong and experienced
voice for them to discussions about
the future of digital - which is more
than ever up for debate as we go
into an election year.”