Steer issue 22 May 2019 - Page 19



CONTENT
Try to create other types of content. This is why I love
infographics or explainer videos for example. Don’t be
afraid to test the waters, instead of creating the same
things over and over again.
rolling by looking for or creating stunning visuals for
your content strategy. There are great places, such as
Unsplash, where you can find great images to meet
your marketing needs.
REASON NUMBER 5 : Boring visuals
“ The share of engagements on Facebook accounted
for 87% for brand posts with images”– Emarketer
report, 2014. If your images are boring or don’t fit with
your brand they can hugely impact on your content.
The statistics, as you can see above, speak for themselves.
In another report, by Buffer, tweets with images earn
150% more retweets (medium.com), so get the ball
i
Karem
Ortiz
Karem Ortiz, is a marketing master student at the Kent Business School and SEO marketer freelancer in Kent. Need help
with SEO, content marketing or a WordPress website? Contact Karem on: 07736395592 or visit her website:
http://karemortiz.strikingly.com/
Talk to us about:
Business Protection
Don’t neglect your responsibilities





Key Person Protection?
Business Loan Protection?
Directors Loan Protection?
Share Protection?
Business Continuation Plan?
Avoid business interruption and uncertainty when
the unexpected happens to a key employee.
Avoid having to sell part of the business, or all
of it.
Ensure continuation of employment for your staff.
Ensure quality of life for you and your family.
TALK TO US TODAY, WE CAN HELP
01233 800 555 | info@scarlettfs.com
scarlettfs.com
Scarlett Financial Services LTD is an appointed representative of Personal
Touch Financial Services Limited which is authorised and regulated by the
Financial Conduct Authority. Registered in England and Wales. No 10142347
STEER YOUR BUSINESS 19

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