Steer issue 22 May 2019 - Page 22



Public Relations:
What Is It? How Can It Transform My Business?
People often ask me what I do. When I say I’m a Public
Relations Consultant I am frequently confronted with
blank looks.
Sometimes I find it easier to explain what Public
Relations is NOT. It is not advertising or marketing.
Neither is it solely concerned with press releases and
“swanning about” at press conferences. Although, it can
encompass all of these disciplines if needs be.
Essentially Public Relations is WHAT YOU DO, WHAT
YOU SAY and most importantly WHAT OTHERS SAY
ABOUT YOU, your company or your brand.
22 STEER YOUR BUSINESS

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