Steer issue 24 July 2019 - Page 13

If you want to go the extra mile, you can also create articles
and posts that solve those target customers problems.
Chances are with a mixture of engagement and regular
delivery of interesting helpful content, they’ll come right to
Meeting new people
You may run a business which operates mainly online or you
may not be able to get to face to face Networking due to
mobility or a busy family life whatever the reason, it doesn’t
mean Networking is out, this is where social media comes in
again. There are plenty of ways to get to know people and
start conversations that lead to relationships but one of the
best ways is to join in with Twitter Chats, twitter chats are
normally hourly sessions that take place on Twitter using
a specific hashtag (to track the conversation) which take
place normally weekly. There are chats for everything from
business to finance to mums in business to local business.
The benefits of Twitter chats are huge for people wanting to
meet other businesses, likeminded connections or people in
their industry. When you first join a Twitter Chat look at what
others are saying and join in the conversation, respond and
ask questions, as a rule of thumb you must never ever go in
with a sell! The host may occasionally ask you to share your
business or what you do but generally Twitter chats are about
building relationships, solving problems and talking about the
things that matter most to a certain bunch of people. Do a
search for content and see if any hashtags arise around your
subject area and if one doesn’t exist, start your own! There’s
no better way to become known in your area and start those
all important relationships than actually being the facilitator of
the chat.
So there you have it! 3 solid ways to start, build and nurture
relationships using social media. I hope you’ll try some of
these strategies ...You never know! You might just make some
great friends and have a lot of fun along the way.
Lucy Hall is Co-Director Avviso Media Ltd &
Co- Founder she blogs at


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