Steer issue 24 July 2019 - Page 17



BUSINESS
Your Vision Statement
Don’t confuse your vision with your mission statement. The
latter states the purpose of your organisation. A vision goes
further. It paints a picture in clear language of where your
organisation is going. That’s why you must start with this.
Also, unlike goals your vision statement isn’t time bound.
Instead, it underpins everything you do with your business.
For example:
Google’s vision statement is: “to provide access to the
world’s information in one click.” The company’s nature of
business is a direct manifestation of this statement.
Virgin’s overall statement is ‘’Changing business for good’’
which guides and drives every service.
Two very different statements, but each reflecting the
nature of how the company operates and interacts with its
customers. The purpose of your vision statement is the same.
A well-crafted, purpose driven statement, is easy to share,
has a strong clear message, and enables your customers and
like-minded individuals to connect with you and use your
services.
So, if you don’t have one yet, now would be the time to
change that.
UnglueYou run regular workshops, where you can create
the vision for your business using images in collage.
Andréa
Watts
i
To find out more visit www.unglueyou.co.uk
Andréa Watts can be contacted by email at
andrea@unglueyou.co.uk
STEER YOUR BUSINESS 17

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