Steer issue 24 July 2019 - Page 2



EDITORIAL
Editor’s Review
We’re in August already – where has the year gone?
After such an amazing response to last month’s magazine, how do we
top that I wonder.
Well, we’ve done it again with some fabulous articles from our regular
contributors as well as some new faces. As you know, we are building
a community of business owners who are happy to share information
and support others on their business journey. This is the best way to
build your network and learn as you go.
I’m sure you will love Ash Lawrence’s latest article. Such great stories
with a hidden meaning – well he is a psychologist after all!
Have you been following Nigel’s series of articles on franchising? If
franchising is something you’ve been look in to, then the latest article
will add to your knowledge and help you make a decision on what’s
right for you.
We all love Nicola’s “No fluff” approach to selling and this month you
won’t be disappointed. More great tips to help you get to grips with
sales and increasing your conversion rate. Strategy is key and Nicola
talks us through a sales strategy to increase sales which we all need,
however big or small our business.
Have you ever wondered how you sell your products on Amazon?
Ramunus talks us through the right way to list your products and get
sales. The dreaded GDPR hasn’t gone away! It might have gone a bit
quiet in the press after 25 May but it’s still something you need to be
aware of and take action in your business. Simon Chambers reminds
us of the areas we still need to focus on going forward.
Do you know who your idea client is? Most business owners don’t
think about who they want to work with – or indeed who wants to
work with them. Tim Coe talks us through identifying the type of
person you want to work with which certainly makes interesting
reading. Do you have a vision for your business? Andrea Watts talks us
through the reason for having a vision as well as a mission statement.
This month we have Rachel Rissbrook’s story and how she started
Artisan Lane Gifts.
I hope you’ll agree that we have some amazing content again this
month and I’m sure you’ll find at least one article which will help you in
your business. As always, we love to hear what you want in the Steer
Your Business magazine in future issues. We’re constantly looking for
new and exciting contributors so if you have a story to tell, or some
great information to share, then get in touch and become part of this
exciting journey.
Have a great month
2 STEER YOUR BUSINESS
Sally
Marshall

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