Steer Your Business Dec 2020 - Magazine - Page 4
STEER YOUR BUSINESS
With the second lockdown just coming to an end in
England and more restrictions on the horizon, this is an
interesting and challenging times for businesses of all
shapes and sizes.
It is also an opportunity to re-evaluate what you’re
doing, how you’re doing it and what your customers
None of us can do this alone and the power of
working in a group or team was brought home to me
recently when I was part of an online discussion with
across the globe. With business owners in both the UK
and Australia and a vast amount of knowledge between
us, we were able to work on each business in turn and
come up with ideas, connections, opportunities and
even funding which had us all buzzing.
When you work on your own in a business, it can be
quite isolating. That’s particularly true at the moment
with so many people work from home.
Working together in a supportive and collaborative
team is motivating and sparks ideas which you may not
have thought of on your own. Working with another
business could really get your noticed and make your
product or service stand out from the crowd.
When I first had the idea for the magazine, it was
called HYPERLINK “http://www.reversethetide.com”
h Reverse The Tide. Bizarrely, a photo of branded flip
flops changed the direction of the business altogether
and the magazine itself was rebranded as Steer Your
4 STEER YOUR BUSINESS
Business. Reverse The Tide has become more focussed
on the environment, recycling, upcycling, etc and is
now a collaboration to help support and promote other
businesses in that sector.
Working together in this way helps all of us. We can
leverage each other’s network, offer more than perhaps
we would on our own and everyone benefits.
I have big plans for Reverse The Tide! It will evolve in
the same way that Steer Your Business has and maybe
even have a magazine as part of the business, similar to
this one. What do you think?
Lockdown or not, there is no need to stand still. This
is the perfect time to work on your business, learn a new
skill and create your business plan so that you know
where you want to be in 2021. Nothing can change what
has happened in 2020; all we can do now is focus on the
If you’d like to talk through your ideas and plans,
please book some time in my diary and let’s see what
we can come up with together.
0330 107 8337