Steer Your Business Dec 2020 - Magazine - Page 6
Build a Better
Avoid Time Wasting
You’re in business, congratulations! That takes courage
It’s not easy, and at times you might question why you’re even doing it, particularly after the impact Covid-19 and the
associated lockdowns have had on business. But you’re here because you had a vision. You decided being in business
was a better way to achieve that vision, than working for someone else. And you’re right; you just have to work on it.
It’s likely that you’re an expert at what you do…... maybe you’re a mechanic and know the inside of a car engine like the
back of your hand. Or, maybe you’re a fashion retailer who can style anyone. This doesn’t mean that you’re an expert
at running your business though. It’s hard taking time out of working in your business to work on it. But doing this is
essential for its success.
There’s no magical overnight solution to building a more
successful business. It’s about taking small steps every
day to get a bit better than the day before.
So, what should you do to build yourself a more
successful business? I’ve broken it down into 10 essential
Get clear on exactly what it is that you want.
Be open to change and new learning.
Define where you are now (warts and all).
Make a plan.
Get your organisational structure right.
Be a better leader.
Be held accountable by someone independent.
Build strong networks.
Monitor your progress.
Keep your well of happiness full.
6 STEER YOUR BUSINESS
These are the 10 most important things you should be
working on to ensure that you achieve your goals. Small,
incremental changes can have a massive effect on your
So that’s the way to build your business, but how about
all those little things you do which just waste time? Below
are the ones that I think are the most common; tackle these,
apply the above and you will make your life a lot easier.
1. Lack of clear goals.
Start by setting clear 12-month goals, then break these
down into 90-day goals. Your actions each day should
be steps towards achieving those 90-day goals, which
will ultimately lead to the achievement of your 12-month