SYB May:June 2022 FLIP - Magazine - Page 4
STEER YOUR BUSINESS
News
from the
Beach!
I have been working with several businesses recently
who haven’t looked at their numbers – and to be fair,
most business owners don’t unless they are talking to
their accountant when their tax return is due.
You might not think the numbers are important but
… if you don’t have a budget going forward and know
what payments are due and when, you won’t know if
you have enough money in the bank to cover them.
If your cash flow isn’t what you need it to be, then
now is the time to take action and make a change so
that your income equals or exceeds your expenses.
That might sound obvious but so many businesses
I speak to haven’t done a simple spreadsheet to see
where they are, what’s working and what’s not.
This is where your goals come in as well.
If you have set yourself a financial goal, have you
worked it backwards to see how much work you need to
put in, in order to achieve your goals?
For instance, if you need to have an income of £1000
a month and your average sale is £20, then you need to
generate a minimum of 50 sales each month to achieve
that goal. If you’re not reaching that goal, then what
could you do differently? How many calls do you need
to make, people do you need to talk to, social media
posts going out etc in order to get the return that you
want?
Have a look at which channels are working best
and focus on those. If you are posting regularly on a
particular social media channel and getting little or no
response, then perhaps you should focus on a different
one where there is more engagement.
If you are booking meetings, have you checked what
return you get, how many conversions you are currently
achieving? If you have five meetings in a week and
4 STEER YOUR BUSINESS
achieve on average one sale then you will need to have a
lot more meetings in order to realise your goal.
The people who achieve their goals tend to be the
ones who are putting in the work or have worked out
a system for engaging potential customers with their
funnel and converting them consistently to paying
customers.
I love this quote and it’s so true. If you’ve been doing
the same thing for a long time and not getting the
results that you want, then it’s time
for a change!
If you’d like to have a chat
and find out how you could make
a change in your business, then
please get in touch.
i
Sally
Marshall
Sally Marshall
sally@sallymarshallgroup.co.uk
0330 107 8337
www.sallymarshallgroup.co.uk
