SYB May:June 2022 FLIP - Magazine - Page 6
to scale up
your Business and
Workforce at the
Scaling up your business isn’t about steady
growth over time. It’s about having a clear
strategy for quickly expanding the business to
achieve full-scale hypergrowth.
Most startups grow organically, adding customers
here and there and gradually expanding over time.
Scaling up aims to accelerate this process, pushing
your growth to move beyond that slow, organic pace.
To achieve this, every element of your business model
needs to be reviewed, refined and systemised – so you
have scalability built into the company from the ground
Systemise your processes and build scalability into
Scaling up is a fast-paced, hectic and transformative
process for any business. But with the right planning,
strategy and funding, the return on your scale-up
investment can be significant. Systemisation is the
starting point and the driver of your efficiency.
The aim of your systemisation process is to make
the business ordered, standardised and efficient. Look
at how the business works. Write down every process
and operational action. Then see how these processes
can be made as lean and effective as possible, and aim
to make these operations easily repeatable – so they
can scale on demand as the business grows.
If any processes can be automated, automate
them. Automation is a key driver of productivity and
efficiency, so make use of any tech that could help you
get more streamlined.
6 STEER YOUR BUSINESS
Remove yourself from the everyday running of the
This may sound counterproductive and at times
impossible, but a big goal of a scale-up strategy is to
make yourself redundant from the everyday business.
If all the operational elements of the business have to
pass through you, as the founder then that limits your
ability to scale.
Remove yourself from the equation, so the
business can grow without your everyday input at
the operational level. This allows the business to
function without you, leaving you with more time to
focus on the high-level strategic work. That’s more
time for business development. More time working
on innovation. More time building relationships with
customers and suppliers.
Expand your executive team and workforce
Once you’ve stepped back from the day-to-day tasks,
your CEO role can become far more of a driving force
behind the growth of the business. But you can’t do
this single-handedly. You’ll need a close and trusted
executive team to work with. Plus an experienced
management team who you can delegate to. And an
expanded workforce at all levels of the organisation.
As the startup evolves into scale-up, the business
will become more complex and the workload will
increase. To cope with this and keep the company