Market Insight Report - Dec 2020 FINAL - Flipbook - Page 2
UC EXPO: Market Insight Report
Contents & Introduction
People & Culture
Collaboration & User Experience
Priorities for 2021
Closing Remarks & Future Outlook
A Year of Transformation
The year 2020 has been transformative for people, economies and industries around the
world, and Unified Communications and Collaboration (UC&C) is no exception. Under the
weight of the global Coronavirus pandemic, people and businesses have risen to the
ultimate challenge of staying connected and productive in a time where the rules for
human interaction have been rewritten entirely.
Necessary social distancing and stringent lockdown measures have paved the way for a
mass activation of remote working like never before. Inevitably, this unforeseen operational
and cultural shift has seen businesses race to deploy a range of new tools and technologies
in an effort to keep their employees connected and businesses operational as they weather
the storm of change. This has caused many interesting nuances across the UC&C landscape
over the last few months, which now look set to shape the future of work as we enter 2021.
In December 2020, UC EXPO carried out its latest market insight survey to understand the
continued developments in UC&C as 2020 draws to a close. The survey replicates the
market insight survey conducted back in April, to explore the latest trends in cloud and
collaboration amongst businesses and the impact Coronavirus has had on the progression
of UC&C strategy and decision making, throughout what has been an ever-changing year.
Drawing comparisons between the two studies, the report considers the attitudes towards
UC&C during the first stages of the pandemic, exploring how these have evolved over time
and illustrating the challenges and priorities now influencing UC&C decision making as we
look ahead to the new year.
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