Market Insight Report - Dec 2020 FINAL - Flipbook - Page 6
UC EXPO: Market Insight Report
Priorities for 2021
BUDGETS FOR 2021
The two biggest sectors for growth in 2021 are cloud
communications and collaboration. This growth of
cloud communications isn’t unexpected, especially in
the previous six months where businesses have shifted
from an office based to remote working capacity.
Businesses are investing in the smooth transition and
longevity of ‘working-from-home’ technology, building
plans to continue the remote working process into part
of everyday life.
Despite businesses being hit hard in a financial
capacity, 34% of businesses are seeing their budgets
for UC&C rise in 2021. Of those who aren’t expecting to
see their budgets rise, 32% of businesses are expecting
their budgets to stay the same, and 22% don’t know
where their budget is going to go. This leaves a tiny 10%
of businesses that expect to see their UC&C budgets
drop in 2021.
The good news is that a rise in budgets would suggest
that businesses may begin to look into some more
progressive technologies in the new year, looking to
pick up where 2019 left off.
UC EXPO: Market Insight Report | #UCinsights
Within this budget adjustment, 42% of decision
makers are predicting that money saved from other
areas during 2020 (such as travel expenses) will be
shifted into the UC&C budget, proving that businesses
are throwing all additional resources into their biggest
investment opportunity: UC&C.
As discussed previously, there has been a slow down in
the focus on security. However given the rapid increase
in cyber attacks in 2020, alongside the transition to a
hybrid model of work in 2021, we wouldn’t be surprised
to see security spend increase as we enter a ‘zero trust’