Impressions Product Guide - Page 9



WHAT IS PRINTING?
Print is all around us & plays a vital role in our daily lives.
PRINT HAS LONGEVITY & AUTHORITY
Since Gutenberg’s first printing press in 1440, print has
had a unique ability to grab and hold people’s attention.
PRINT IS HIGHLY EFFECTIVE
It provides the means to communicate
messages easily, quickly and cheaply.
PRINT HAS IMPACT
It is creative, it engages,
it is versatile and persuasive.
PRINT IS THE FUTURE
It utilises cutting edge technologies and forms
part of the UK’s fourth largest industry.
PRINT IS ENVIRONMENTALLY SUSTAINABLE
More trees are replanted than trees logged in
managed forests for paper production.





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