Liontrust Responsible Capitalism Report 2022 - Flipbook - Page 58
Community Engagement
Wildlife Conservation
We have supported the Zoological Society of London (ZSL) for
more than eight years with their work in helping to protect the
Asiatic lions in India and with the construction of the Land of the
Lions exhibit at ZSL London Zoo.
A new initiative has been to partner with ZSL and SPOTT
(Sustainability Policy Transparency Toolkit) to produce a series of
podcasts and other content to promote their research and show
how this can be combined with sustainable investment to protect
biodiversity. These podcasts were promoted by both ZSL and
Liontrust. We recorded a virtual sustainable investment conference
in September 2020 from the Land of the Lions at ZSL London
Zoo. The conference featured SPOTT, companies explaining
their transition to sustainability and fund buyers discussing the
challenges and successes of sustainable investments.
58 - Liontrust Sustainability Report 2021
As an example of the reach of this collaboration, we added a
Liontrust branded ‘seesaw’ to the lions’ exhibit at ZSL for World Lion
Day and the Facebook post had the following results:
Reach:
23,500
Impressions:
26,600
Reaction/comments/engagement:
592