Liontrust Responsible Capitalism Report 2024 - Flipbook - Page 122
LIONTRUST’S OPERATING PHILOSOPHY
Liontrust strives for excellence in its products, service and people,
and prides itself on the quality of its investment teams as well as the
knowledge and ability of its employees across the business.
The Group seeks to provide outstanding service and is transparent
about the management of its investment products, services and the
business. It aspires to communicate clearly and frequently to all
stakeholders.
Liontrust is client focused. Clients are at the heart of the Group’s business
decisions, operational planning, risk management, fund innovation,
and day-to-day operations.
The Group values its independence of thought. Liontrust’s fund
managers have the courage of their convictions, which are derived
from their differentiated and rigorous investment processes. The Group
believes investment processes are key to long-term performance and
effective risk control. Staying true to their documented investment
processes helps the investment teams to create an in-built risk control for
their teams, especially in more challenging environments. Being clear
and transparent on investment processes means investors in Liontrust
funds and portfolios know exactly how each team manages the money
that Liontrust’s clients entrust to them.
Liontrust also believes that a diverse workforce promotes innovation and
growth through independent thinking and new ideas. Group employees
are responsible for supporting each other, collaborating and being open
to challenge and debate. All employees have a responsibility to act in
the best interests of investors and shareholders. Liontrust seeks to uphold
the highest standards of integrity in all of its actions.
LIONTRUST’S BUSINESS MODEL
Liontrust’s business model is designed to operate effectively to achieve
the Group’s strategic objectives across Fund Management, Distribution
and Operations:
FUND MANAGEMENT
The quality and performance of Liontrust’s fund management teams
is one of the Group’s competitive advantages. Liontrust has a single
fund management division consisting of seven fund management
teams which manage a range of pooled and segregated funds using
distinct investment processes and a centralised trading team. The
teams’ rigorous investment processes ensure that Liontrust manages
clients’ assets in a predictable and repeatable way. Liontrust fosters an
environment in which fund managers can focus on managing money
and not be distracted by other day-to-day administration and other
aspects of running a business. The fund management teams are based
in the Group’s London and Edinburgh offices.
DISTRIBUTION
The strength of Liontrust’s brand, the breadth and depth of its client base
and the relationships the Group has with its investors are competitive
advantages Liontrust’s distribution and marketing teams promote Group
funds and portfolios in the UK and internationally. In the UK, the Group
markets to institutional investors, discretionary fund managers, wealth
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managers, financial advisers and personal investors. Outside the UK,
the Group is focused on selling to institutional investors, family offices,
private banks, wealth managers and multi-managers in a number of
countries. Liontrust’s brand has been strengthened over the past few
years following marketing activities that include client events, advertising,
sponsorships, PR and both print and digital communications.
OPERATIONS
Liontrust’s Operations team supports Liontrust’s clients, fund managers
and its sales and marketing teams. Liontrust has a single Operations
division, designed to support a fast-growing business, and has
moved to the model of using one external administrator – Bank of
New York Mellon (BNYM). Having a single Operations function
and administrator ensures Liontrust’s fund management, sales and
marketing divisions have the appropriate tools to be effective; provides
executive management with the performance, compliance and risk
monitoring information required to manage the business; and supports
the requirements of external stakeholders such as clients, investors,
shareholders and regulators.