Liontrust Responsible Capitalism Report 2022 - Flipbook - Page 46
Community Engagement
There are three key objectives that we are aiming to achieve through
our community engagement programme:
• raise financial awareness and literacy throughout society;
• provide opportunities for vulnerable children and young people
and promote gender equality through sport, education and
finance; and
• wildlife conservation
Financial Education
Liontrust has partnered with Newcastle United Foundation (NUF) to
launch a numeracy programme, Financial Football. This is designed
to give primary school children a head start in financial education.
The six-week programme has helped to break down any barriers
that children face in understanding and learning about numeracy
and finance, with the aim of improving children’s understanding of
money, as well as giving them the confidence to thrive in school
maths lessons.
Financial Football uses the popularity and profile of Newcastle
United football club to encourage primary school pupils to engage
46 - Liontrust Sustainability Report 2020
with maths problems, using real life scenarios such as buying and
selling football players and paying fines for red cards to teach
concepts such as budgeting.
By February 2020, the project, which involves interactive games
around football, had worked with 14 schools and 700 pupils.
From September 2020, we will be expanding Financial Football
to reach more primary school children – 500 a year – and will
introduce a new maths education programme to increase primary
school children’s confidence and understanding of this subject.
Phillip Cowler, Literacy and Numeracy Coordinator at Newcastle
United Foundation, says: “By using football as the basis for the maths
challenges, we’ve seen pupils who generally struggle to engage
with numeracy feel more comfortable about getting involved due to
their familiarity with Newcastle United.”
Wildlife Conservation
We have supported the Zoological Society of London (ZSL) for the
past eight years with their work in helping to protect the Asiatic lions
in India and with the construction of the Land of the Lions exhibit at
ZSL London Zoo.