The Pride - Issue 3 - Summer 2019 - Magazine - Page 22
PA RT N E R S HI P S
TOGETHER
EVERYONE
ACHIEVES
MORE
It took more than 100 years
for Durham to become a first-class
county cricket club after being founded
in 1882. Since moving from the Minor
Counties league to first-class status in
1992, however, Durham has been
making up for lost time, winning the
County Championship three times and
triumphing in two one-day competitions
over the past 26 years.
Durham, which has one of the most
picturesque cricket grounds in the
country being located next to Lumley
Castle, also has a fantastic track
record of developing young cricketers
from its Academy into first class and
international players, including Paul
Collingwood, Steve Harmison and
Ben Stokes. It was this and Durham’s
commitment to community engagement
and social change in the north-east of
England that led to Liontrust agreeing
a partnership with the County Cricket
Club in March 2018.
This association with Durham extends
Liontrust’s partnership with sport, having
sponsored Oxford United Football
Club for three years until the end of
last season and continuing to work
with the Oxford United Community
Trust on developing financial education
programmes. We have also sponsored
the Telegraph’s Total Football Podcast
and are continuing to partner with the
Telegraph for Sporting Heroes and the
It’s Your Money podcast.
These partnerships have collectively
enhanced our community engagement
22 - T HE P R I DE - Issue 2 Winter 2018
programme, for which we have three
key objectives:
• Raising financial awareness and
literacy throughout society.
• Providing opportunities for vulnerable
children and young people and
promoting gender equality through
sport, education and finance.
• Wildlife conservation.
Sport has an incredible
power to engage with
and inspire young people
around the world.
In the last issue of The Pride, we focused
on our support of the Zoological Society
of London (ZSL) in its work to protect
the Asiatic lions in the Gir Forest in
Western India, of which there are now
around 600. We are collaborating with
Durham County Cricket Club to help us
achieve the first two objectives of our
community engagement programme.
As well as sponsoring the T20 team
(called Durham Jets), we are excited
to be supporting the Family Zone at
the Emirates Riverside ground and the
development of women’s cricket as
the Women’s Academy sponsor while
also helping to enhance the club’s
community engagement programme
through the Durham County Cricket
Club Foundation.
The Durham County Cricket Club
Foundation is working with the Cricket
Without Boundaries (CWB) and Girls
Friendly Society (GFS) charities for the
Let’s Be Women project in the north-east
of England. Liontrust supports the use of
cricket through this project as a tool to
empower young women and girls to
achieve their potential.
This project has now been introduced
into Kenya where it is focusing on
gender equality, insufficient access
to education and the promotion of
positive health and wellbeing. It uses
cricket as the way to engage, educate
and empower women.
Earlier this year, Foundation Manager
Josie Pointon went to Kenya along
with a team of CWB volunteers to
implement the programme within the
Massai community of Laikipia. The
scale and impact of the programme
are shown through the statistics and
infographics shown on P23.
Sport has an incredible power
to engage with and inspire
young people around
the world. We will be
building on the work
we have already done
with the Oxford United
Community Trust and
Durham County Cricket
Foundation to continue
to empower and educate
boys and girls, young
men and women over the
coming years.