The Operating Theatre Journal - Journal - Page 29
First for Royal Papworth
Hospital NHS Foundation Trust
Getinge launches brand campaign
“Dimensions of life” to highlight sustainability
With its new brand campaign “Dimensions of life”, Getinge wants to
raise awareness around sustainability in healthcare and the importance
of collaboration to find solutions to global challenges.
The world is facing many challenges such as unprecedented climate
change, population growth and higher life expectancy than ever before.
According to the World Health Organization (WHO), climate change is
the single biggest threat to global health[1].
The team at Royal Papworth Hospital NHS Foundation Trust have
become the first in the UK to undertake thoracic surgery using a Versius
robot.
The robot, operated by the surgical team, allows NHS patients to
benefit from minimally invasive lung surgery, improving outcomes and
recovery times.
The team uses the new, minimally invasive surgical technique to
operate on a patient’s chest cavity through their rib cage. The recovery
time for this precise surgery is quicker, which means it allows more
patients to be seen faster, and frees up bed capacity.
Thank you to NHS staff across the country who are performing
innovative procedures every day to support the most ambitious catchup programme in NHS history, while ensuring the highest quality of care
for patients.
Since 1948, the NHS has delivered medical advances and pioneering
new treatments improving care for patients. This year marks 75 years of
the NHS, and teams like this continue that proud history of innovation
to meet the needs of each new generation, as they always have done.
“The global healthcare sector is today responsible for almost 5% of
global greenhouse gas emissions[2] and on our largest sales market, the
US, this number is even reaching towards 10% [3],” says Anna Romberg,
Executive Vice President Sustainability, Legal & Compliance at Getinge.
“As a global medtech company we see it as our mission to support our
customers with solutions that can lower the environmental impact and,
in that way, connect to the larger task of saving and helping life on the
planet.”
Getinge actively works to support healthcare professionals,
scientists, and pharmaceutical producers in combating cardiovascular
diseases, minimizing the spread of healthcare associated infections
and in finding new solutions for strained healthcare systems around
the world. In some markets, one solution is the Automatic Gas Control
(AGC) available in Getinge’s anesthesia machines, which can lower
sevoflurane wastage by up to 58 percent and thereby reduce the CO2impact for healthcare[4].
With the new brand campaign “Dimensions of life” Getinge wants
to highlight the importance of continuing to collaborate and increase
sustainability efforts beyond the immediate impact of its products.
“We are humble about the challenges that lie ahead of us and well
aware that no one can solve these on their own,” says Anna Romberg.
“At Getinge, we want to use our voice to help raise awareness, trigger
ideas and take actions to contribute to a sustainable future where
healthcare is better, more efficient and accessible for more people.”
Learn more about Getinge’s sustainability efforts >>
https://www.getinge.com/int/company/sustainability/
Find out more 02921 680068 • e-mail admin@lawrand.com
Issue 393
June
2023
Quote ‘OTJ’
29