PFM 20 7 - Page 15



NEWS
news
CH&Co Group Becomes the First Contract
Caterer to Offer Environmentally-Friendly ‘Wine in
a Can’ to UK Visitor Attractions
T
his summer, CH&Co Group
became the first contract
caterer to introduce ‘Wine in a
Can’ to its UK visitor attraction sites.
CH&Co Group is now serving wine in
this sustainable packaging at ZSL
London Zoo, Wakehurst Place, Tower
of London, Elstree Studios, Royal
Botanic Gardens, Kew and Birmingham
Botanical Gardens through its specialist
commercial business, Ampersand.
The initiative originated as a direct
response to ZSL’s aim to become singleuse plastic bottle free, thus providing
beverages including wine to visitors at
ZSL London Zoo without the use of
plastics or glass.
Working with its wine supplier partner,
Jascots Wine Merchants, CH&Co Group
sourced the environmentally-friendly
‘Wine in a Can’ product, which is now
being exclusively supplied in the UK to
the contract catering group.
‘Wine in a Can’, by Winestar, is a highquality wine served in 100% recyclable
cans, featuring a unique technology that
guarantees the preservation of the
quality of the wine in the can, for
optimum freshness. It is available in
Appellation
d’Origine
Controllée
Corbières red, white and rose varieties,
in single-serve cans of 187ml, the
equivalent of one glass of wine.
Katie Deem, Senior Category Manager
for CH&Co Group, said: “ZSL is a
champion of #OneLess, which is driving
change to reduce the amount of plastic
entering our oceans and ZSL London
Zoo is aiming to be plastic-free site by
the end of the year. When we were
asked to find a solution to serving wine
that also didn’t involve the obvious
hazards of glass, we were more than
happy to accept the challenge. Working
closely with Jascots Wine Merchants, we
discovered ‘Wine in a Can’, which
although huge in the States, has not yet
taken off in the UK. Given the clear
sustainability benefits and quality of the
product, it made perfect sense to
introduce it to other visitor attractions
within our portfolio.
“We take our commitment to
sustainability very seriously and we’re
thrilled to be leading the way in
introducing
this
high-quality,
environmentally-friendly solution to UK
day visitor catering sites.”
Miles MacInnes, Managing Partner at
Jascots Wine Merchants, explains: “We
see huge potential for wine in cans in the
future, as long as it’s high quality like
these are. The environmental benefits
are clear due to the much lighter weight
and easier recyclability of can compared
to glass and plastic bottles. There is also
a trend towards smaller serve sizes as
we continue to drink smaller quantities
of higher quality wine in the UK but
perhaps even more exciting than these
benefits is the fresh, cool, unfussy feel
of cans that has been promoted by the
craft beer movement. For these reasons,
we can see wine in cans being preferred
by many, particularly younger, drinkers
in the near future.”
Reader Reply: 207009
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