PFM 20 9 - Page 29



NEWS
New Products
The Soap Co. Launches New Eco and
Bee-Friendly Ethical Luxury Hand and
Body Care Collection
M
arking its second birthday,
the award winning The Soap
Co. is delighted to launch its
new collection of luxury eco and
bee-friendly hand and body products
and cold processed soaps. Created
with eco-certified ingredients that
aren’t harmful to aquatic life, their
vegan and biodegradable eco range
is created by a workforce 80% of
whom are blind, disabled or
otherwise disadvantaged.
Handcrafted using eco-certified, organic
or plant derived ingredients The Soap
Co.’s new range - Geranium & Rhubarb
and Wild Nettle & Sage made with 13
natural oils – is inspired by the British
countryside.
Each bottle sold from The Soap Co.’s
new range helps between 10 to 20 bees
because they contain skin soothing
calendula and borage botanicals from
British farms. Borage and calendula
provide a vital source of food for bees
during the June nectar gap and enable
last minute nectar collection before
winter.
Camilla Marcus-Dew, Co-Founder of
The Soap Co. said: “We firmly believe
there should be no compromise when it
comes to combining award winning
design, responsible living and social
purpose. The idea for our eco collection
came from a realisation that there wasn’t
a wide variety of great smelling truly
eco-friendly
products
on
the
marketplace. The new collection feels
wonderful on the skin, includes
antioxidants and takes our eco
commitment to the next level because
they’re vegan, biodegradable, free from
SLS and not harmful to aquatic life. "
As The Soap Co.’s first products from its
new Eco & Bee-Friendly collection roll
off the production line, orders are
coming in thick and fast from the
foodservice sector that sees The Soap
Co. as a natural fit for its washrooms and
clientele.
The
Soap
Co.’s
social
and
environmental ethos work perfectly
together. 93% of the ingredients from its
eco and bee-friendly range are sourced
from British companies and it is a proud
holder of The Planet Mark, an
internationally recognised sustainability
scheme in partnership with the Eden
Project that certifies organisations
committed to year-on-year progress on
sustainability and reduction of carbon
emissions.
The charity, the EY Foundation, provides
business expertise to The Soap Co.
through its Accelerate programme, as it
builds its luxury social enterprise brand
and breaks into the high-end beauty and
body care market. The EY Foundation’s
Jenny Freeman said: “The Soap Co.’s
business model helps so many blind,
disabled and other disadvantaged
people overcome what are real barriers
to getting a job. It is really transforming
the lives of so many who might otherwise
be struggling to find work and
independence.”
One such venue is the beautiful
restaurant The Watch House at
London’s Tower Bridge. Laura Meotto,
Assistant House Manager, commented:
“We have recently purchased both the
wonderful new Geranium & Rhubarb
hand wash and lotion. Customers and
staff love the fragrance, a perfect fit for
winter.
“We are careful to only select the highest
quality products for our venue and it’s
really important for us to work with local
companies like The Soap Co. – not least
of course because they are a groundbreaking social enterprise.
“We see The Soap Co. as truly
innovative and love the fact that their
beautiful hand care collections are made
with so much love and attention to detail.
We have enjoyed The Soap Co.’s
products ever since we opened - and it
is a relationship we see as important to
our success!”
In addition, the hit new networking app,
Bumble Bizz, launched officially with The
Soap Co. hand wash featuring in its
event washrooms. The launch event was
organised
by
global
brand
communications agency, Exposure.
Harriet Jones, Events Manager at
Exposure, wrote: “As an environmental
and bee-friendly brand, we at Exposure
just had to feature The Soap Co. as the
ultimate bathroom accessory at The
Hive London when Bumble Bizz went
public in late October.
“The Bumble Bizz app launch was aimed
at empowering female-first business
networks, which gave us a further
reason to work with an East London
based - and female co-founded, groundbreaking social enterprise. It is the small
finishing touches such as The Soap
Co.’s Geranium & Rhubarb and Black
Poppy & Fig fragrance combinations that
are key to providing an overall luxury feel
at major events.”
Camilla Marcus-Dew, Co-Founder of
The Soap Co., said: “We are seeing a
natural synergy with so many forwardlooking businesses, including many in
the event, hospitality, restaurant and
hotel sectors. Our carefully designed
collections are natural fits for these
aspirational institutions.
“We’re constantly trying to improve our
products and we’re proud that we didn’t
cut any corners in developing this new
range. We’re very passionate about
being good to people and the planet and
to extend our no compromise approach
from hand into body care products.”
The Soap Co. creates employment
opportunities for those who are blind,
disabled or otherwise disadvantaged.
80% of the staff in their semi-automated
production line in East London and
traditional workshop in Keswick have a
long-term health problem and we
empower them to build their skills,
confidence and independence in a
friendly
and
supportive
work
environment.
50% transition to new roles outside their
organisation and all profits go back into
providing jobs and training.
See the new range online here:
www.thesoapco.org/collections/gift-sets.
Reader Reply: 209016
29

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