PFM 21 2 Mar 2018 - Page 21

cover story
individual stairways, two sets of lift
cores and hundreds of doors serving
different segments and floors, the scale
of the project was a challenge in itself.
Signbox created and installed simple,
icon-led wayfinding graphics, symbols
and floor-level information using the
latest high-tack, self-adhesive Mactac
films. Graphics were applied to a vast
number of surfaces throughout the
building: from painted plasterboard to
doors, brick and concrete walls and
even to the floors of the building’s four
basement-level car parks.
Internal, illuminated signage erected at
the south reception of the building was
manufactured with 30mm opal acrylic
letters attached to vertical timber fins.
Installation was not without its
challenges: “When we came to fit it,
building work was 99% complete, so
getting fixings and power into the
components of the sign was a difficult
process,” says Andy Harris, Project
Manager at Signbox. “By manufacturing
the lettering on mounted concealed
rails, we were able to cover any visible
cables and fixings – resulting in a
beautifully radiant sign, which gives the
prominence demanded by the client and
stands out to passers-by.”
One of the centrepieces of the project
was an illuminated, external sign
mounted onto the north facade of the
building. 3D rimless, illuminated letters
were placed onto horizontal rails, which
were painted to match the colour of the
tiles of the building so as to disguise
them. The letters then had 3MTM
Day/Night Film applied to the faces, so
the sign appears black during daylight
hours, then lights up white at night. After
completing the work, Signbox was then
commissioned to create identical,
external signage for the south facade.
This project is expected to be completed
in early 2018.
Harris concludes: “To immediately be
commissioned to carry out further work
on this building is testament to the
quality of the job that Signbox has
delivered. The simple and considered
design of the signage throughout the
building provides everything the client
required: from distinctive, impactful
signs at each of the two entrances, to
the reassuring guidance across all of
the many doors, floors and lift lobbies
of this vast building.”
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