PFM 21 5 Jul 2018 - Page 16

Apprenticeships Pigeon-Holed for Children Who
‘Fail’ By Parents

36% of parents don’t know what an apprenticeship is, considering them a last resort
• Lack of awareness limiting career choices
• But, gender gap in technical careers is starting to close
arents of young people in the
UK don’t know what an
apprenticeship is, signaling a
wider awareness problem which is
impacting career choices and
creating a skills gaps in key
The research follows news of the Tlevels programme and the Apprentice
Levy – which aim to present young
people with more choices in educational
pathways. However, at the same time
reports from the UK government show
a decline in new apprentices for March
2018, which are down 28 per cent
compared to the same period a year
With 36 per cent of parents of children
aged 11 to 16 unsure what an
apprenticeship is, it’s no surprise that
the majority (68%) of young people don’t
know either, despite being at the age
that they will start to make decisions
about the direction of their career.
However, Mum and Dad are in the
driving seat when it comes to career
choices. When asked who or what
influences these decisions, Mum and
Dad together were number one (66%),
followed by teachers and school (41%),
the lessons children enjoy (31%) and
then friends (14%).
This research was independently
commissioned by ABM UK, which is a
leading facilities management solutions
provider, and surveyed 2,000 British
parents of children aged 11 to 16 and
2,000 children aged 11 to 16.
ABM UK Director Adam Baker
commented: “We were shocked to find
a genuine lack of knowledge on
apprenticeships amongst parents, and
that many still consider them to be a last
resort for children who fail their exams.
It shows a need for a more unified
approach and a better way of
communicating, especially with parents,
whose influence alongside teachers is
“When a young person is set to choose
a university, there’s a huge amount of
support from schools, parents and
educational bodies such as UCAS2. We
apprenticeships and technical careers
to ensure young people in the UK don’t
miss out on enriching, lucrative and
credible career options. It’s vital we give
parents and schools more information
and empower them to show children all
the options open to them.”
Further findings revealed that for those
parents who knew what an apprenticeship
was, just 14 per cent considered it to be
a good option, with three times as many
parents (42%) saying that they wanted
their children to attend university, despite
crippling tuition fees and long-term debt
The top reasons given for not
encouraging their child to undertake an
apprenticeship were that they were
thought to be poorly paid (43%), because
they see it as a last resort for those who
fail their exams (37%), and that
apprenticeships don’t lead to successful
careers (17%).
management industries are particularly
disadvantaged by the awareness gap;
60 per cent of young people said that
they were unlikely to even consider
working in engineering or facilities
management, with over a third (39%)
saying that they wouldn’t consider
working in this area because they didn’t
know anything about it. When asked, just
a quarter of parents said they would
encourage their children to consider
careers in these areas.
ABM UK commissioned the research as
part of its ongoing commitment to attract


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