PFM 21 6 - Page 15

Saville Group Signals the Start of a New Era
aville Audio Visual, the leading
AV integrator and live event
specialist, is set to launch three
new visual identities and revamped
websites after enjoying a period of
strong growth.
Saville Group has been revealed as the
new parent brand. It will be joined by
Sparq and Visavvi as the company’s live
events business and the AV systems
specialists respectively.
Colin Nixey, joint managing director of
Saville Group, said: “So far 2018 has
been one of our busiest years yet. We
have invested in creating three new
brands to futureproof the company, as
well as ensuring our people are the best
in the business so that we can continue
to support new and existing clients
across the UK, Europe and the US.
“Our first-rate, highly trained workforce
of more than 200 skilled professionals
is hugely important to our success. It
means we can continue to provide
excellent service, produce exciting live
events and deliver innovative business
collaboration solutions to our clients.”
The brand launches have been
supported with the unveiling of three
Andy Dyson, joint managing director of
Saville Group, said: “We have an
incredibly strong heritage and have been
delivering innovative, high quality AV
systems integration and live event
services for many years.
“Our industry is continually evolving and
over a sustained period of very strong
growth, which has brought turnover to
more than £41m, the board decided we
needed to see a change in the way in
which we present ourselves through our
brands. This will ensure we set the
standard for live events and business
collaboration for our clients now and in
coming years.”
The process means that Saville Group,
Sparq and Visavvi will be bringing key
strengths to the forefront of the
businesses. “To do this, our clients and
our people were heavily involved in the
change process, with some fantastic
feedback that was included at the heart
of the changes.” continued Andy Dyson
Saville Group’s new brand reflects its
unique position in the industry and
combines a sleek, modern outlook with
its heritage as one of the UK’s longestestablished audio visual companies. It
represents strong values, passion and
dynamism, underpinning its commitment
to working with a wide range of
businesses throughout the world.
Colin Nixey, joint managing director of
Saville Group, added: “Our brand
Colin Nixey, joint managing director of
Saville Group
transformation project has given us an
excellent opportunity to review and
consolidate our core values as a
company. We’ve created three exciting
new brands that accurately reflect who
we are and our approach to working
closely with our clients. It’s been an
incredibly positive experience for our
teams, uniting us with one clear vision
and approach for the future.”
For more information, please visit:
Reader Reply No: 216010
Andy Dyson, joint managing director
of Saville Group


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