PFM 21 7 Oct 2018 - Page 17



NEWS
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market that will change the lives of
disabled people. We would now like to
see other government departments, as
well as more businesses, follow in their
footsteps.”
As an award-winning not-for-profit social
enterprise, founded in 1854, CLARITYThe Soap Co. is dedicated to creating
meaningful employment for their staff,
80% of whom are visually impaired,
disabled or disadvantaged. They aim to
set best practice at every stage, from
ingredients sourcing through to its ‘green
and clean’ manufacturing methods to
deliver the triple bottom line: people,
planet and profit. Every year they create
over 10,000 days of employment and its
ambition, with the launch of BEC into
corporates, is to generate 1,000 days of
employment in 2018, along with the
2000+ days generated due to the range
also launching in supermarkets, enabling
even more people to have a positive
impact on the world around them through
their consumer choices.
The BEC range was designed by
forpeople as part of their forgood pro
bono programme. forpeople is a multidisciplinary creative agency, designing
distinctly human solutions for some of the
world’s most interesting and innovative
brands. The BEC identity takes strong
cues from its sister brand, The Soap Co.
which was created by the award-winning
Paul Belford Ltd design agency in 2015
and won a prestigious D&AD design
award.
Founders of forpeople, Michael Tropper
and David Summerfield said: “forpeople
teamed up with CLARITY–The Soap Co.
to develop a brand that doesn’t just look
good but does good too. Working side by
side throughout the creation of BEC,
we’ve collaborated across all elements
of strategy, identity, language and
design. Beginning a journey together,
which we hope is just the start of a very
successful partnership.”
As well as being available to consumers
in 250ml bottles in Waitrose, Sainsbury’s,
and the Co-op from Summer 2018,
BEC is also available through all major
UK supply chains including via
distributers Bunzl UK and Ireland, Jangro
Ltd and Zenith Hygiene Group Plc. This
means access to all of the social and
environmental benefits of engaging
social enterprises without increasing the
number of suppliers.
To find out more about BEC please:
Visit
www.betterconsidered.org
Facebook and Instagram @BECO.UK.
Please
also
visit
www.clarityproducts.org/eco and watch
this space for super awesome eco
products coming soon from our The
Soap Co. range www.thesoapco.org.
Reader Reply: 217003
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