RMA-RMC-Impact-Report-2023-24 - Flipbook - Page 22
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Worldwide support
350
0
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Mission
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Share news and increase
awareness of the Charity’s
work by communicating
it as widely as possible
Target
Members, supporters,
volunteers and the
world at large!
Timeframe
Ongoing
Worldwide reach
The reach of RMA – The Royal
Marines Charity far extends
to what you might possibly
see at first glance.
Over the course of many years,
we have focused on using
digital tools to reach members
of the Royal Marines
Community and to share
stories of support with new
audiences, focusing on the goal
to inform, educate and excite.
During this time, our social
media channels have grown
significantly, rising from 51,369
followers to an audience of
142,000, cementing awareness
of our cause and brand.
As a result, the number of
social media accounts that we
reached last year hit a new
peak, with over 60M social
media accounts (cumulative)
reached, taking the message of
the Royal Marines Family and of
our support to new audiences.
Our total
social media reach
in 2022 was over
60
million
(Total: 60,600,000)
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On a mission
to tell our story
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Aim
Inform, educate and excite
RMA – The Royal Marines Charity Impact Report 2023/24
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